Discover how Funnel Optimizers reduced onboarding time by 75% with Databox’s visual, scalable dashboards built for non-technical clients.
Funnel Optimizers is a marketing agency dedicated to improving user experience and optimizing website funnels for its clients. Based in the Netherlands, the team works with a range of digital tools to improve SEO, CRO, and overall digital performance. Martijn, a Marketing Strategist, leads strategy and client delivery. Nathanaël, a junior online marketer, initially joined the team to complete a thesis project focused on dashboarding solutions and ended up playing a key role in implementing Databox across the agency.
Before Databox, Funnel Optimizers relied heavily on their previous platform for reporting. While the tool could handle Google-based data sources, it struggled to integrate non-Google data, such as Meta Ads or SEMrush. The limitations affected report quality, the onboarding process for new clients, and even internal understanding of campaign performance.
“Our previous platform was very technical and not really fit for non-technical clients,” Martijn explained. “You could only import Google data, and putting everything together in a way that looked good was difficult.”
The visual limitations also meant they couldn’t easily share dynamic reports with clients. As a result, Funnel Optimizers often resorted to screenshots and fragmented presentations, leaving clients dependent on the agency for explanations.
To address these challenges, Nathanaël conducted a comparative study of dashboarding tools as part of his thesis. He gathered feedback from both technical and non-technical users, researched available solutions online, and assessed them based on cost, flexibility, and ease of use.
“Databox came out on top,” said Nathanaël. “It was not only one of the most affordable options but also the easiest to use when it came to combining data from different sources.”
With support from Martijn and another colleague, Nathanaël translated Funnel Optimizers’ existing quarterly funnel analysis into Databox dashboards. They created reusable templates tailored to client needs, allowing them to scale reporting without sacrificing customization.
“We used existing analysis as a foundation and improved them within Databox,” Nathanaël shared. “The process was pretty smooth, and the support team was very responsive whenever we had questions.”
Databox transformed Funnel Optimizers’ client onboarding and reporting process:
“The biggest improvement is ease of use,” said Nathanaël. “With our previous platform, if you added too many graphs, it would break. Databox lets us share reliable, professional-looking reports without the technical headaches.”
Martijn added, “My work life improved because the reports look better, are easier to duplicate, and help us identify new insights. It’s internal joy.”
“Look at your needs, the types of clients you serve, and whether you need to combine sources. If you’re in a similar situation to ours, I would definitely recommend Databox.”
When asked how they’d feel if Databox was taken away tomorrow, the team didn’t hesitate: “I would be sad. It would take a lot more time to do the same things we do now.”