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25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

How many leads did you generate from organic search traffic?  What percentage of sales came from social media?  How many new email subscribers did you ...

Author's avatar by Jessica Malnik | Jan 7, 2022
13 Tips for Setting (and Achieving) Your Marketing Goals
Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...

Author's avatar by Jessica Malnik | Apr 23, 2024
Here Are The 19 KPIs to Include In Your Monthly Marketing Report
Marketing

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...

Author's avatar by Elise Dopson | Mar 16, 2023
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Marketing

How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...

Author's avatar by Belynda Cianci | Mar 17, 2023
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...

Author's avatar by Elise Dopson | Dec 16, 2021
The 20 Most Important B2B KPIs According to More Than 50 Businesses
Basics

The 20 Most Important B2B KPIs According to More Than 50 Businesses

There are hundreds of metrics you can keep an eye on when running a business. Sales, marketing, and finance teams all have their list of ...

Author's avatar by Elise Dopson | Feb 2, 2023
7 Essential Metrics to Include in Every Weekly Marketing Report
Marketing

7 Essential Metrics to Include in Every Weekly Marketing Report

Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...

Author's avatar by Belynda Cianci | Jul 25, 2024
26 Tips for Properly Setting Up Google Analytics On Your Website
Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...

Author's avatar by Jessica Malnik | Jan 9, 2022
What to Include in Your Daily Marketing Report: A 16-Point Checklist
Marketing

What to Include in Your Daily Marketing Report: A 16-Point Checklist

A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...

Author's avatar by Elise Dopson | May 2, 2024
The 88 Books Every Marketer Should Read, According to 159 Marketing Pros
Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Experienced marketers know that marketing (and digital marketing in particular) is constantly evolving. It isn’t a field you spend 4 years studying in college and ...

Author's avatar by Kiera Abbamonte | Apr 24, 2024
36 Practical Tips for Writing A Great Sales Follow Up Email
Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

We asked 98 people weigh in with their tips for how to craft a follow-up email that gets a response

Author's avatar by Jessica Malnik | Jun 15, 2024
The 13 Most Useful Google Search Console Tools, According to 50+ SEOs
Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...

Author's avatar by Elise Dopson | Apr 17, 2023
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