17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.
Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...
Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...
“Don’t sugar-coat it.”— Everyone Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...
So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...
Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...
If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...
If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...
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