In a recent episode of Ground Up, we spoke with Ryan Bonnici. Ryan is the Chief Marketing Officer (CMO) for G2—formerly G2 Crowd. He talked ...
When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...
The art of B2B marketing in the digital age is becoming more complex. In a world where buyers and decision-makers have access to a world ...
Paid ads on Facebook, if done right, can put a lot of gas in the tank in terms of awareness and conversion. But it’s not ...
Keeping an eye on your SEO metrics is a full-time pursuit. With algorithms changing and competition increasing every day, it helps to focus in on ...
SmartBug Media is a fully remote inbound marketing agency with 85 team members working across the United States and Canada, and around the globe with ...
These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...
Quick….which social media channel is driving the most traffic to your website? Do image posts have more engagement than videos on Facebook? What about Twitter? ...
Did you know that the majority of businesses analyze just 12% of the data they have access to? Businesses have tons of data they’re creating ...
On a search engine results page, 67% of all clicks go to the first five organic results. The bad news? Somebody needs to take those ...
New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...
Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...
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