Webinar: How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)

The New Paid Ads Playbook for 2026

Register Now

Are Your Paid Ads Too Expensive?

Lead quality dropping? Spending more on paid and seeing less?
With the rise of zero-click marketing, B2B teams are having to spend more on paid ads to make up the difference. But that means ads are getting more competitive and more expensive.
Is there a way to dig out of this hole? Devin Littlefield, CEO at Market Vantage, says yes: and he can prove it. He’s helped clients come out the other side, trimming the waste without hurting pipeline (Including a client that cut ad spend by 88% while lowering CPL and beating competitors).

In this 45-minute live webinar, Devin will share the new paid ads playbook for B2B teams. You’ll learn how to:

  • Build a channel mix that actually works for B2B in 2026
  • Boost lead quality by tightening your targeting
  • Run the real math behind profitable ads
  • Spot and plug waste in your current campaigns
  • Expand revenue inside existing accounts
  • Use Databox to monitor CPL, CAC, and ROI in one place
Register now

Save your spot!

 

Date: January 26, 2026

Time: 11AM ET

Host: Devin Littlefield, CEO of Market Vantage

Attendees will get:

  • Free paid ads performance tracking templates
  • Access to a free 1:1 performance review + strategy session with Devin

This session is ideal for: 

B2B SaaS marketing leaders, performance marketers, and growth/agency teams under pressure to defend budgets, prove ROI, and turn paid ads back into a profit center.