How Raven51 Saved 20 Hours per Month by Automating Reporting with Databox

The Challenge: Manual Reporting Slowed Growth

As Raven51’s campaign volume grew, so did the complexity and frequency of their reporting. Their process required crafting custom reports for every campaign, often biweekly or monthly. These reports included detailed conclusions, performance summaries, optimization suggestions, and breakdowns across multiple job promotions within each campaign.

Manually building these reports in PowerPoint became a repetitive and burdensome task, costing the team an estimated 20 hours each month. The time spent here detracted from more strategic and creative efforts, making it clear that their reporting process wasn’t scalable.

Finding a Solution

Initially, the team explored solutions like Google Sheets and Excel-based spreadsheets, but those were still time-intensive and lacked usability for clients. They needed a more streamlined and intuitive tool.

Databox stood out due to its visually appealing and user-friendly interface, something their clients could easily understand and interact with. The ability to create interactive dashboards with dynamic filters and to pull data from a broad range of sources like Google, Meta, and LinkedIn was a major selling point. Additionally, the team appreciated the product feedback loop, where users could suggest and upvote new features.

Implementing Databox

Adoption of Databox wasn’t without hurdles. Some niche integrations, like Indeed or Spotify, weren’t available, and the team had to build custom templates and metrics, especially for YouTube ad-level reporting. They overcame this through trial and error, leveraging Databox’s support team and adapting their internal processes, such as assigning one job per campaign to simplify tracking.

“Learning by doing,” as Joshua put it, helped them build a reporting system customized to their exact needs.

The Results: From 20 Hours of Reporting to Real-Time Insights

The impact has been remarkable:

• Time Savings: Reduced reporting time by 20 hours per month.
• Streamlined Workflow: Eliminated repetitive steps, enabling the team to focus on strategic tasks.
• Improved Transparency: Databox’s real-time data synchronization provides clients with a clear and professional view of their campaign performance.
• A Smooth Onboarding Process: From the very beginning, the team received close support and guidance, ensuring a smooth transition and successful implementation.

Implementing Databox drastically streamlined their reporting process. What once took 20 hours per month can now be completed with a single dashboard per client. Clients receive real-time access to performance data, reducing the need for repetitive manual reports.

For longer campaigns, the time savings are exponential. Once a dashboard is set up, the team only needs to revisit it for occasional summaries or conclusions. This shift has allowed both Joshua and Luca to focus more on strategic planning, client interaction, and campaign optimization.

“We don’t have to create five or six PowerPoint reports anymore,” Joshua explained. “We just create one Databoard, send it to the customer, and they can watch the numbers anytime.”

Luca and Joshua’s Advice for Others

“If you want to streamline your workflow and save a lot of time, Databox is the way to go,” said Luca. “It requires some initial investment in setup, but the return is clear: fewer working hours spent on repetitive tasks and more time for strategic work.”

Joshua summed it up simply: “If Databox got taken away from us tomorrow, it would be horrible. So much work.”