Royalty Marketing Turned Reporting into a Billable Asset, While Cutting 90% of Reporting Time with Databox

The Challenge: Reporting Took Too Much Time

Before Databox, Daryl was spending an overwhelming amount of time gathering data and creating reports. “Reporting is a necessary evil,” he explained. “But collecting data from multiple sources and turning it into something meaningful was an arduous task.”

This inefficiency wasn’t just a nuisance; it affected client relationships. Delayed reports meant clients couldn’t see the real-time impact of Royalty’s work, whether it was advertising, PR campaigns, or website launches. Daryl described the challenge as both operational and psychological: clients couldn’t see the value being delivered, and he was left spending hours each week on something that wasn’t revenue-generating.

“It made me feel a little bit frustrated,” he shared. “I want to spend more time setting vision and developing brands, not pulling reports.”

Finding a Solution

The turning point came during an internal meeting when the team agreed that their reporting process was unsustainable. Their goal: save 90% of the time they spent creating reports. Like many others, Daryl started with a Google search and tested several tools. Most options didn’t integrate well with the software they used, or simply didn’t save time.

Databox stood out for its comprehensive integrations and ease of use. The team relied heavily on Google Sheets and appreciated that Databox could turn exported data into visual, actionable dashboards.

Implementing Databox

Getting started with Databox was straightforward. Daryl began by connecting all their data sources, including Google Analytics, Google Search Console, and various advertising platforms. Using built-in templates as a starting point, he was quickly able to customize dashboards for each client.

“Once we adopted it, it was pretty fast to get to the report,” Daryl recalled. And any initial budget concerns were addressed by packaging Databox access into client projects, turning it from a cost into a billable asset.

He also appreciated the onboarding experience, noting that their specialist answered every question and helped tailor the platform to fit their clients’ needs.

The Results: From Time-Consuming Reports to Strategic Conversations

Since implementing Databox, Royalty Marketing has reduced reporting time by approximately 90%. “For every five hours, we’re saving four to four and a half,” Daryl estimated. But the impact went beyond just efficiency.

Clients now regularly log into their Databox dashboards to monitor progress, giving them a sense of control and ownership over their results. “They make their own assertions. They can see their digital footprint growing, and they know it’s because of our work,” said Daryl.

This transparency has shifted conversations from “what are you doing for me?” to collaborative strategy discussions. Clients come to the table informed and engaged, which Daryl sees as a major factor in retention.

“Reporting isn’t seen as a service,” he noted, “but it enables us to do more of the things that are. Databox gives me time back to focus on what actually drives revenue.”

Daryl’s Advice for Others

“If you’re responsible for reporting and you value your time, it’s a no-brainer. Just try it.”

He also highlighted Databox’s superior visuals and usability compared to other tools. “It’s not just about the data, it’s how it’s presented. Clients are more engaged, more excited, and more likely to share what they see.”