Organic traffic

Discover how Organic Traffic measures website visitors from unpaid search results. Learn how to track, analyze, and optimize organic traffic to improve brand visibility and conversions.

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KPI Details for Organic traffic

Category

Marketing
Type

Leading Indicator
Calculation

Organic Traffic=Total Visitors from Non – Paid Search Results
Measure

Tracks the number of users visiting a website through unpaid search engine results, helping businesses assess SEO effectiveness and brand discoverability.
Data Sources:

Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, HubSpot.
Frequency

Tracked daily, weekly, or monthly to monitor SEO performance and optimize content strategies.

Example target

Increase organic traffic by 25% in Q3 by improving keyword optimization, publishing high-quality content, and building backlinks.

Example Reports Use Case

An SEO Manager tracks organic traffic to evaluate content performance and search engine rankings. If traffic declines, they may adjust SEO strategies, update content, or improve site performance.

KPI Example

Best Practices for Organic traffic

  • Optimize Website for SEO

    Use keyword research, meta tags, and technical SEO improvements to boost rankings.

  • Create High-Quality, Relevant Content

    Publish valuable blog posts, guides, and resources to attract search traffic.

  • Build High-Quality Backlinks

    Earn backlinks from authoritative sites to improve domain authority and search rankings.

  • Improve Page Speed & Mobile Experience

    Ensure fast-loading pages and a mobile-friendly design for better user experience and SEO performance.

What is Organic Traffic

Organic Traffic is a key performance indicator (KPI) that measures the number of visitors who arrive at a website through unpaid search engine results, as opposed to paid advertisements. It reflects the effectiveness of a company’s SEO strategies, content relevance, and overall online authority. Organic traffic is a vital metric for marketing teams, providing insights that inform content creation, SEO optimization, and brand visibility efforts. Improving organic traffic typically involves keyword research, on-page SEO, content optimization, and monitoring search engine rankings to strengthen a website’s presence and drive sustainable growth.

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