Form Submissions

Discover how Form Submissions help businesses capture leads, customer inquiries, and signups. Learn how to track, analyze, and optimize form performance to increase conversions.

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KPI Details

Category

Marketing
Type

Leading Indicator
Calculation

Form Submission Rate = ( Total Visitors or Views of a Page / Total Form Submissions​ ) × 100
Measure

Tracks the number of completed form submissions, helping businesses assess lead generation effectiveness.
Data Sources:

Google Analytics, HubSpot, Salesforce, Marketo, ActiveCampaign, Unbounce.
Frequency

Tracked in real-time, daily, or weekly to optimize conversion strategies and form performance.

Example target

Increase form submission rate by 15% in Q3 by improving form design, reducing required fields, and adding trust signals.

Example Reports Use Case

A Marketing Manager monitors form submissions to evaluate lead generation efforts. A drop in submissions may prompt form redesigns, A/B testing, or improved call-to-action messaging.

Best Practices for Form Submissions

  • Simplify the Form

    Reduce the number of required fields to minimize friction and improve completion rates. The conversion rate optimisation is 3 fields.

  • Optimize for Mobile Users

    Ensure forms are responsive and easy to fill out on mobile devices.

  • Use Strong CTAs

    Make the call-to-action clear and compelling to encourage more submissions.

  • Analyze Drop-Off Rates

    Track where users abandon forms to identify areas for improvement.

What are Form Submissions

Form Submissions represent the total number of times users complete and submit an online form on a website or landing page. This process typically involves a user entering data such as contact details, feedback, or service requests and clicking a submit button, which sends the information to a web server for processing or storage. Form submissions are a crucial metric for tracking user engagement, generating leads, and evaluating the effectiveness of calls to action. Beyond lead generation, they also contribute to SEO by indicating site interactivity and user engagement, which search engines may consider signals of relevance and authority. Optimizing forms for usability and relevance can enhance conversion rates and improve overall digital performance.

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