Facebook Ads & Google Ads Paid Marketing Overview Dashboard Template

Template created by Alaniz Marketing Alaniz Marketing
Use this Facebook Ads & Google Ads Paid Marketing Overview Dashboard Template to monitor the performance and ROI of all of your paid campaigns in one place.

Uses one-click integrations:

  • Google Analytics Google Analytics
  • Google Ads Google Ads
  • Facebook Ads Facebook Ads

If you don’t use Google Analytics, Google Ads or Facebook Ads, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Paid Marketing Overview Dashboard Template:

By connecting your Facebook Ads and Google Ads accounts, you’ll learn:

  • How much have we spent on Facebook Ads & Google Ads? Monitor your total ad spend across both paid channels and measure your ROI to determine which channel is worth continued investment and which may need some adjustments.
  • Do Facebook Ads or Google Ads generate a better ROI? Track engagement metrics like impressions, click-through rate, cost per click, and more, to determine which paid channel is generating a higher ROI.
  • Which ad campaigns are working? Keep track of the ad campaigns you’re currently running on Facebook and monitor current spend and impressions to determine which campaigns should be paused and which should receive continued investment.
  • Which keywords are driving engagement in Google Ads? See which keywords are generating the most impressions and clicks to your Google Ads campaign. Use this information to adjust ad copy and/or targeting to improve the performance of every campaign.
  • What is the cost per conversion from Google Ads? When people click on your ad do they take the desired actions you’d like them to? Measure how much it costs you for every visitor that converts from your ad campaigns. This is important to know to better allocate your ad spend.

Pull additional data using our integration with Facebook Ads

What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything:

  • Individual campaign and ad performance
  • Clicks, downloads, leads, and sales
  • Cost per impression (CPM), click (CPC), and lead (CPL)
  • Return on ad spend (ROAS)
  • Ad spend and overall budget
  • Progress towards your campaign goals, and more

In Databox there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens.

Read more about Databox’s Facebook Ads integration.

Pull additional data using our integration with Google Ads

What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:

  • Impressions, clicks, and conversions
  • Cost analysis
  • Keyword analysis
  • Conversion analysis
  • Engagement by Ad, Ad Group, and Ad Campaign, and more.

There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in a variety of ways.

Read more about Google Ads integration.

Pull additional data using our deep integration with Google Analytics.

What else can you track and visualize with our deep integration with Google Analytics? When it comes to attributing your to traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • SEO results
  • Social media engagement
  • Paid advertising
  • Landing page performance
  • Campaign performance using custom events

There are many, many different metrics and metric combinations you can track using Google Analytics. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.

Read more about Databox’s Google Analytics integration.

Google Analytics Google Analytics metrics included in this template
  • Sessions

  • New Users

Google Ads Google Ads metrics included in this template
  • Avg. CPC

    Average amount of Cost-per-click (CPC) paid for your Ads divided by your total Clicks during the specified Date Range.

  • Clicks

    Number of Clicks on your Ads during the specified Date Range.

  • Conversions

    Number how times your Ads led Customers to an Action you've defined as valuable, such as Sales or Leads during the specified Date Range.

  • Cost

    SSum of your Cost-per-click (CPC) Spend and Cost-per-thousand Impressions (CPM) Spend during the specified Date Range.

  • Cost / Conv.

    Cost divided by your Conversions during the specified Date Range. Cost includes cost for Interactions that can lead to a Conversion, and Conversions includes only those Conversion Actions that you've chosen to include.

  • CTR

    Number of Clicks your Ad receives divided by the number of times your Ad is shown during the specified Date Range. It's often used to help determine the effectiveness of an Ad.

  • CTR by Keyword

    Number of Clicks your Ad receives divided by the number of times your Ad is shown during the specified Date Range split up by Keywords.

  • Impressions

    An Impression is counted each time your Ad is served on Google's Ad Networks, such as on Google.com or other Publisher Websites and Apps during the specified Date Range.

  • Impressions by Keyword

    An Impression is counted each time your Ad is served on Google's Ad Networks during the specified Date Range split up by Keywords.

Facebook Ads Facebook Ads metrics included in this template
  • CPC (All)

    Average Cost for each Click (all) during the specified Date Range.

  • CTR (All)

    Percentage of Times People saw your Ad and performed a Click (all) during the specified Date Range.

  • Impressions

    Number of Times your Ads were viewed during the specified Date Range.

  • Impressions by Campaign

    Number of Times your Ads were viewed during the specified Date Range split up by Campaigns.

  • Link Clicks

    Number of Clicks on Ad Links to select Destinations or Experiences, on or off Facebook-owned properties during the specified Date Range.

  • Amount Spent

    Estimated Amount of Money you've Spent on your Campaigns, Ad set or Ad during the specified Date Range.

  • Amount Spent by Campaign

    Estimated Amount of Money you've Spent on your Campaigns, Ad set or Ad during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.

Customize dashboard
Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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