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Outreach Opt Outs (Sequence)

The Opt Outs metric tracks the number of recipients who opt out of receiving further communication, often presented as a percentage. This helps measure the effectiveness and relevance of the outreach campaign.

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Opt Outs (Sequence) 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Opt Outs (Sequence)"?
The Opt Outs (Sequence) metric measures the number of recipients who opt out of receiving further communication after a particular sequence of outreach attempts. It helps track the effectiveness of your outreach strategy by identifying the tactics or messages that may be causing recipients to lose interest and opt out. It also helps optimize your outreach efforts by identifying the optimal number of attempts or cadence of outreach before recipients choose to opt out.
Example: When analyzing the opt-out rates in a sequence of emails, an outreach expert can determine which email(s) within the sequence are leading to a higher number of unsubscribes and adjust the messaging accordingly in future outreach efforts.

Visualizations

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    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Opt Outs (Sequence) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Opt Outs (Sequence) using Databox, follow these steps:

  1. 1
    Connect Outreach that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Opt Outs (Sequence) on the Performance screen
  6. 6
    Get Opt Outs (Sequence) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Opt Outs (Sequence)
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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Basics

  • Description
    The Opt Outs metric tracks the number of recipients who opt out of receiving further communication, often presented as a percentage. This helps measure the effectiveness and relevance of the outreach campaign.
  • Category
    Marketing Automation
  • Subcategory
    Message
  • Date Added
    2019-01-10
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    {app_endpoint}/api/v2/https://{app_endpoint}/api/v2/sequences

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