Improving Performance

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Best Google Analytics Reports for Clients
Analytics

Best Google Analytics Reports for Clients

When it comes to client marketing reports, you’d be hard-pressed to find a better, free tool than Google Analytics. And, a whopping 98% of the ...

Author's avatar by Jessica Malnik | Dec 20, 2023
10 Common KPI Mistakes Companies Make and How to Avoid Them
Analytics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...

Author's avatar by Stefana Zaric | Nov 30, 2021
How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox
Goal Setting

How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox

You only need two fundamental tools for improving revenue growth and profitability, and they are *drum rolls*… Setting goals Monitoring progress towards goals Sounds simple? ...

Author's avatar by Tamara Omerovic | Apr 19, 2022
SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports
SEO

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

There are over 200 factors that Google considers when ranking content on search result pages. That means there are plenty of ways to make your ...

Author's avatar by Stefana Zaric | May 19, 2022
Why Agencies and B2B Leaders Need Scheduled Performance Snapshots
Reporting

Why Agencies and B2B Leaders Need Scheduled Performance Snapshots

Who has time to check on their business dashboards and metrics every day, or even every week, by logging in to several apps and downloading ...

Author's avatar by Tamara Omerovic | Apr 20, 2022
Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4
Analytics

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

As we alluded to an earlier post, Google Analytics 4 looks a lot different than GA3, a.k.a. Universal Analytics.  On the one hand, GA4 is ...

Author's avatar by Jessica Malnik | Sep 8, 2021
Client Reporting 101: Tips and Best Practices for Agencies and Freelancers
Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Statistics, charts, ROI. Are you struggling to connect all the data in a way that indeed proves the value to your clients? You may not ...

Author's avatar by Stefana Zaric | Mar 15, 2024
12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)
Reporting

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Creating reports can be a hair-pulling, tedious task. On top of that, most companies produce between 5 and 20 reports per month, as shown in ...

Author's avatar by Masooma Memon | Dec 20, 2023
9 Vital Small Business Financial Reports for Your Organization
Reporting

9 Vital Small Business Financial Reports for Your Organization

According to Databox’s state of business reporting, finance is one of top 3 most monitored and reported operations. If you manage a small business, you ...

Author's avatar by Melissa King | Mar 15, 2024
How to Track Conversions with Google Analytics 4: 7 Best Practices
Analytics

How to Track Conversions with Google Analytics 4: 7 Best Practices

Measuring conversions in Google Analytics 4 (i.e. GA4) looks different than what you are used to with Universal Analytics. It is an entirely new product, ...

Author's avatar by Jessica Malnik | Jan 21, 2022
7 Examples of Great Testimonial Pages That Generate Sales
Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...

Author's avatar by Masooma Memon | Jan 7, 2022
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
Analytics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...

Author's avatar by Masooma Memon | Feb 1, 2023
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