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5 Proven Strategies to Get More Client Referrals for Your Agency
Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

News spreads fast online. And while there’s a popular belief that people are more likely to share a negative experience, especially if they received poor ...

Author's avatar by Stefana Zaric | Nov 6, 2023
14 Click-Worthy Email Subject Lines for Sales Prospecting
Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...

Author's avatar by Stefana Zaric | Mar 29, 2022
Sales Volume: Why It Matters and 12 Ways to Increase It
Analytics

Sales Volume: Why It Matters and 12 Ways to Increase It

Most entrepreneurs, salespeople, and marketers are already tracking leads and revenue. There is another metric that’s just as important to track, especially for B2C businesses, ...

Author's avatar by Jessica Malnik | Dec 20, 2023
What Is a Google Knowledge Panel and How to Get One?
SEO

What Is a Google Knowledge Panel and How to Get One?

Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...

Author's avatar by Masooma Memon | Dec 13, 2022
What Is a Good Audience Size For Facebook Ads?
Marketing

What Is a Good Audience Size For Facebook Ads?

Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...

Author's avatar by Masooma Memon | Mar 21, 2023
Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021
Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

We asked over 60 Instagram marketing experts what the most common Instagram mistakes businesses make are. Here’s what they voted:

Author's avatar by Lily Ugbaja | Mar 4, 2022
Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?
Analytics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

When you’re dehydrated, you won’t stop until you find water to quench your thirst. You’ll have that unwavering commitment to finding something to drink, even ...

Author's avatar by Stefana Zaric | Jan 31, 2023
8 Common Mistakes in Data Analysis for Marketers to Avoid
Analytics

8 Common Mistakes in Data Analysis for Marketers to Avoid

If you make mistakes when analyzing your marketing data, you’re not alone. We surveyed marketing data professionals about their past mistakes, and more than 85% ...

Author's avatar by Melissa King | Jul 11, 2022
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...

Author's avatar by Masooma Memon | Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
Content Marketing

11 Content Marketing Trends for 2021 and Beyond

If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...

Author's avatar by Jessica Malnik | May 1, 2024
How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers
Sales

How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers

Instead of MQLs and SQLs, we need to start talking about PQLs or product qualified leads. Why? Because most companies use only MQLs and SQLs ...

Author's avatar by Jessica Malnik | Jun 15, 2024
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Email marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...

Author's avatar by Masooma Memon | Mar 29, 2023
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