Improving Performance

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7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them
Social Media

7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them

If you’ve ever run a social media report, you know how time-consuming and challenging this process can be. Calculating the ROI for a specific channel ...

Author's avatar by Jessica Malnik | Jan 31, 2023
9 Small Business Performance Metrics Every Owner Should Monitor for Success
Analytics

9 Small Business Performance Metrics Every Owner Should Monitor for Success

No matter how small your business is, you can benefit from measuring its performance metrics. Thanks to today’s analytics technology, it’s simple and affordable to ...

Author's avatar by Melissa King | Apr 14, 2023
KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities
Analytics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Two people with the same goal may have two very different strategies that they’ll use to reach that goal. Say they want to sell something ...

Author's avatar by Stefana Zaric | May 6, 2023
13 Things You Shouldn’t Be Doing on Daily Standup Meetings
Management

13 Things You Shouldn’t Be Doing on Daily Standup Meetings

When was the last time you powered your work computer on in the morning, only to see that your day is completely free of meetings? ...

Author's avatar by Mara Calvello | Dec 15, 2022
9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate
Sales

9 Ways to Unblock Bottlenecks and Boost Your Sales Velocity Rate

Take a look at your sales pipeline. Is it blocked by deals that went nowhere or by prospects that no longer seem interested in your ...

Author's avatar by Mara Calvello | Apr 9, 2024
Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...

Author's avatar by Stefana Zaric | Mar 27, 2023
Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?
Analytics

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

Most conversion rate optimization articles focus on A/B testing and large-scale data models. Truth be told, you need A LOT of visitors to be able ...

Author's avatar by Jessica Malnik | Jan 9, 2022
How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips
Management

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips

There are two types of one-on-one meetings. In the first one, you’re not really sure why you’re there, and neither is the attendee. You just ...

Author's avatar by Stefana Zaric | Dec 15, 2022
When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts
Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Want to know the quickest way to start a raging debate among PPC advertisers? Ask anyone who runs Google Ad campaigns if they should use ...

Author's avatar by Jessica Malnik | Dec 22, 2021
7 Types of Meetings Every Manager Needs (and How to Get Them Right)
Management

7 Types of Meetings Every Manager Needs (and How to Get Them Right)

Meetings are notorious for quickly turning into a time waste. To top that, 67% of employees say that spending a lot of their time in ...

Author's avatar by Masooma Memon | Apr 19, 2022
Google Analytics Audit Checklist: 12 Things You Should Pay Attention to
Analytics

Google Analytics Audit Checklist: 12 Things You Should Pay Attention to

When you track flawed data, you risk informing the wrong decisions. What should you pay attention to during a Google Analytics audit?

Author's avatar by Lily Ugbaja | Dec 6, 2022
9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

You know that feeling – you walk into a shoe store, and the saleslady immediately recognizes you. She knows your size and your style, your ...

Author's avatar by Stefana Zaric | May 12, 2022
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