Improving Performance

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What Does TikTok Mean for the Future of Search-Related Content?
Marketing

What Does TikTok Mean for the Future of Search-Related Content?

Is Google really the undefeated champion of search-related content?  The answer might just surprise you.  According to Google themselves, 40% of younger people refer to ...

Author's avatar by Saffa Faisal | Jul 18, 2024
Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)
Metrics & Chill Podcast

Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning. How They ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Grow Your B2B Newsletter? 6 Expert Strategies
Marketing

How to Grow Your B2B Newsletter? 6 Expert Strategies

A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...

Author's avatar by Davor Štefanović | May 3, 2023
BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)
Metrics & Chill Podcast

BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)
Move The Needle

More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Digital Advertising Cost Benchmarks for B2B Companies Median ad campaign spend, broken down by channel (March ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance
Marketing

Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance

Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...

Author's avatar by Filip Stojanovic | Nov 8, 2023
How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation
Marketing

How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation

With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...

Author's avatar by Filip Stojanovic | Apr 19, 2023
LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns
Marketing

LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an ...

Author's avatar by Filip Stojanovic | Apr 20, 2023
Facebook Ads Benchmarks for Your Industry [Original Data]
Marketing

Facebook Ads Benchmarks for Your Industry [Original Data]

In the ever-changing landscape of digital marketing, staying updated on Facebook ads industry benchmarks is crucial for businesses looking to gain a competitive edge. Facebook ...

Author's avatar by Nevena Rudan | May 29, 2024
Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)
Metrics & Chill Podcast

Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)

Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Bootstrapping to $15m by finding product-market fit (📈 MTN #08)
Move The Needle

Bootstrapping to $15m by finding product-market fit (📈 MTN #08)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Facebook Ads Benchmarks for B2B (March 2023) Join this group to see how your company stacks ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance
Analytics

Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance

As a dental practice owner or manager, you’re constantly juggling multiple tasks – from managing staff and scheduling appointments to overseeing finances and marketing your ...

Author's avatar by Davor Štefanović | May 29, 2024
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