Improving Performance

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Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)
Metrics & Chill Podcast

Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)

Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Growing Your Company’s Newsletter (📈 MTN #11)
Move The Needle

Growing Your Company’s Newsletter (📈 MTN #11)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Email Benchmarks for B2B Median Mailchimp performance for B2B companies (April 2023): Join this group to ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Use YouTube for Demand Creation and Product Education in B2B
Marketing

How to Use YouTube for Demand Creation and Product Education in B2B

When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an “aha!” moment with us. After buying a new product, he ...

Author's avatar by Melissa King | Oct 19, 2023
A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates
Reporting

A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates

Businesses typically use sales call reports to track their sales team activity, and measure how successful the sales team is at moving prospects through the ...

Author's avatar by Stefana Zaric | Feb 27, 2024
Website Traffic Benchmarks by Industry
Analytics

Website Traffic Benchmarks by Industry

What if you could unlock the secrets to your industry’s online performance and gain a competitive edge? Our comprehensive report on website traffic benchmarks offers ...

Author's avatar by Nevena Rudan | Nov 3, 2024
Building Trust By Answering Questions (w/ Marcus Sheridan)
Metrics & Chill Podcast

Building Trust By Answering Questions (w/ Marcus Sheridan)

Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
20+ Ecommerce Statistics to Improve Your Online Store’s Performance in 2023
Marketing

20+ Ecommerce Statistics to Improve Your Online Store’s Performance in 2023

To stay competitive and ensure your online store is continuously growing, having a strong ecommerce strategy in place is critical. And one of the main ...

Author's avatar by Nevena Rudan | May 2, 2024
Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It
Marketing

Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It

The economy takes a minor slump, and marketing budgets are the first to take a hit. PPC budgets, in particular, because of the high upfront ...

Author's avatar by Saffa Faisal | May 13, 2023
Instagram Followers: How Many Does the Average Company Have and How Can They Get More
Marketing

Instagram Followers: How Many Does the Average Company Have and How Can They Get More

A large following on Instagram is more than just an ego boost. More followers mean a stronger digital presence which ultimately leads to greater revenue.   ...

Author's avatar by Saffa Faisal | May 6, 2023
BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)
Metrics & Chill Podcast

BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)

In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Profitable LinkedIn Ads for $3k/mo? (📈 MTN #10)
Move The Needle

Profitable LinkedIn Ads for $3k/mo? (📈 MTN #10)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) LinkedIn Ads Benchmarks for B2B Companies Median LinkedIn Ad performance for B2B companies (April 2023): Join ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
What’s a Good Email List Size for B2B Businesses?
Marketing

What’s a Good Email List Size for B2B Businesses?

Email is a cornerstone of digital marketing. In Litmus’s 2021 State of Email Report, more than 90% of the marketers surveyed considered email marketing at ...

Author's avatar by Melissa King | Apr 28, 2023
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