Improving Performance

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How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results
Agencies

How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Editor’s note: ‘Highlights’ is a new video series from Databox featuring interviews with founders, marketers, salespeople, and more as they talk through data-driven tactics for ...

Author's avatar by Tamara Omerovic | Aug 8, 2018
18 Expert Tips for Running Your First Influencer Marketing Campaign
Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...

Author's avatar by Tamara Omerovic | Jan 18, 2022
How to Use Trello as a Free Growth Tool
Marketing

How to Use Trello as a Free Growth Tool

At EmailMeForm, we couldn’t imagine functioning as a remote team without Trello. From project releases to social media planning and beyond, we use Trello to ...

Author's avatar by Aiza Coronado | Jul 11, 2024
How to Build Marketing Dashboards Using Your Key Business Metrics
Marketing

How to Build Marketing Dashboards Using Your Key Business Metrics

In my first job as a marketer, I got the opportunity to work with a SaaS-based company. Most of the management and marketing team members were ...

Author's avatar by Abhay Kumar | Sep 29, 2022
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Ground Up Podcast

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...

Author's avatar by Peter Caputa IV | Sep 19, 2021
How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights
Marketing

How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights

People have opinions. That’s a fact. When a client approaches our agency, Resolute PR, they typically have opinions about why their marketing is or isn’t ...

Author's avatar by Natalie Cagle | Mar 15, 2024
5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics
Marketing

5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics

No two clients are ever the same. Maybe their needs call for a similar strategy—say, content that will help grow their businesses—but that doesn’t mean ...

Author's avatar by Meredith Desousa | Mar 4, 2021
8 Free SaaS Productivity Apps That Have Changed How I Work
Marketing

8 Free SaaS Productivity Apps That Have Changed How I Work

If there is a job to be done, chances are, there’s a SaaS application to help. Project management. CRM. Email. SEO. Content marketing. Cold calling. ...

Author's avatar by Matt Pliszka | Jan 14, 2022
How to Set Marketing Goals That Position Your Clients for Success
Marketing

How to Set Marketing Goals That Position Your Clients for Success

Imagine this: Your marketing team has assembled in the conference room. They are stressed and at a loss about not achieving their targets for the ...

Author's avatar by David Miller | Dec 13, 2021
How to Transform Your Blog Articles Into High-Ranking Marketing Videos
Marketing

How to Transform Your Blog Articles Into High-Ranking Marketing Videos

There’s one trend digital marketers can no longer ignore: The rapidly growing demand for video content. And it’s not just the demand, customers and readers ...

Author's avatar by Ann Smarty | Jan 18, 2024
A Beginner’s Guide to Mobile Website Optimization
Marketing

A Beginner’s Guide to Mobile Website Optimization

What’s your strategy for mobile website optimization? Would you classify your approach as a strategy… or just a series of tactics? Unless you’re a seasoned ...

Author's avatar by Tamara Omerovic | Apr 22, 2024
Hiten Shah on the Pillars of a Successful Go-To-Market Strategy
Ground Up Podcast

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

Hiten Shah has been building SaaS products for about 15 years. You may have used a few of them, including KISSmetrics or Crazy Egg. But ...

Author's avatar by Tamara Omerovic | Jun 11, 2018
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