Improving Performance

Latest Posts

Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program
Partner Program

Drive More Traffic, Qualified Leads, and Business with Databox’s New Co-Marketing Program

“Partnerships are key to business success–but only when they’re focused on helping mutual customers be successful.” Databox’s CEO Pete Caputa wrote those words as he introduced ...

Author's avatar by Tamara Omerovic | May 14, 2018
The 20 Best Free Software Tools for Startups
Marketing

The 20 Best Free Software Tools for Startups

The startup journey is as thrilling as it is daunting, filled with challenges that test every founder’s resilience and creativity. Reid Hoffman, founder of LinkedIn, ...

Author's avatar by Tamara Omerovic | Dec 1, 2024
The Most Important Social Media Marketing Trends That You Must Know
Marketing

The Most Important Social Media Marketing Trends That You Must Know

Social Media is dying. No, I don’t mean you should expect your beloved social media platforms to pack up and leave. What I really mean ...

Author's avatar by Adhip Ray | May 12, 2022
Building a Website on HubSpot’s Content Management System (CMS)?
Agencies

Building a Website on HubSpot’s Content Management System (CMS)?

The HubSpot CMS has come a long way since I started selling it in 2007. Specifically, the CMS Editor provides marketers the ability to modify text, images ...

Author's avatar by Peter Caputa IV | Mar 29, 2022
Why Your Content Marketing Playbook Needs to Change
Ground Up Podcast

Why Your Content Marketing Playbook Needs to Change

Ginny Mineo isn’t so sure the old content marketing playbook works like it used to. Mineo was a big player in the strategy that drove ...

Author's avatar by Tamara Omerovic | May 1, 2018
Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox
Marketing

Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox

Thousands of HubSpot customers use Databox to monitor and report tens of thousands of metrics from HubSpot. From website sessions to deals closed, Databox pulls ...

Author's avatar by Peter Caputa IV | Feb 23, 2023
From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years
Ground Up Podcast

From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years

In 2014, Russ Perry considered himself a failed entrepreneur. His previous company, an agency, had folded after, in his words, “doing things wrong for so ...

Author's avatar by Tamara Omerovic | Apr 23, 2018
9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience
Marketing

9 Popular LinkedIn Ads Features That Will Help You Reach The Perfect Audience

LinkedIn Ads received a significant overhaul in 2017 to compete with other giants in paid advertising, like Google and Facebook. Over the last three years, ...

Author's avatar by Tamara Omerovic | Apr 19, 2018
How To Become Your Digital Marketing Agency’s Favorite Client
Agencies

How To Become Your Digital Marketing Agency’s Favorite Client

We asked some of our most active marketing agency partners a simple question: “Do you do better work for your best clients?” And a majority ...

Author's avatar by Tamara Omerovic | Apr 21, 2022
Why You Need to Change Your SEO Strategy in 2018
Marketing

Why You Need to Change Your SEO Strategy in 2018

Even before 2018, the web was flooded with SEO predictions by several Search Engine Optimizers (SEOs). While some of them turned out to be correct, some ...

Author's avatar by Adhip Ray | Jan 9, 2022
The Story Behind Databox’s Mission
Ground Up Podcast

The Story Behind Databox’s Mission

If you’ve read any of our content lately, specifically our product releases, you’ve undoubtedly noticed a positioning theme around making things easy. Sure, “easy” is ...

Author's avatar by Tamara Omerovic | Oct 9, 2020
Basic Google Analytics Concepts Explained By Visiting A Shopping Mall
Marketing

Basic Google Analytics Concepts Explained By Visiting A Shopping Mall

Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data. Terms like sessions, pageviews, filters and segments have all been ...

Author's avatar by Tamara Omerovic | Apr 17, 2023
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.