Conversion & Loyalty Analytics

This template offers overall sales insights with a focus primarily around returning customers to gauge brand loyalty.

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Used one-click connectors:

  • Google Analytics Google Analytics
  • Shopify Shopify

If you don’t use Google Analytics or Shopify, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).

Determine if your efforts to bring customers back to the site and keep them engaged have been effective

  • Understand the impact of your efforts to increase brand loyalty and average revenue per transaction.
  • Keep an eye on what percentage of your user base is returning to make subsequent purchases compared to how much return traffic is bouncing

Key Metrics

  • Transactions per user, average revenue per use
  • New visitor bounce rate vs. returning visitor bounce rate
  • Abandoned checkouts
  • Returning users vs. total customers