Determine if your efforts to bring customers back to the site and keep them engaged have been effective
- Understand the impact of your efforts to increase brand loyalty and average revenue per transaction.
- Keep an eye on what percentage of your user base is returning to make subsequent purchases compared to how much return traffic is bouncing
- Transactions per user, average revenue per use
- New visitor bounce rate vs. returning visitor bounce rate
- Abandoned checkouts
- Returning users vs. total customers