The Video Plays metric shows the total number of times a video has been played, including replays. It's a fundamental metric to measure user engagement and popularity of a video.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Plays using Databox, follow these steps:
The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.
The Visits by Country metric provides information about the geographic locations of viewers who have visited a VimeoOTT channel or video page over a certain period of time.
The Visits by Platform metric tracks the number of views on VimeoOTT across different devices or platforms, such as desktop, mobile, tablet, TV, etc.
Visits by Source metric shows the number of visits to a VimeoOTT channel or video, categorized by the source of the traffic such as direct, organic search, social media, email, referral or paid search.
The Units by Country metric measures the number of video units purchased by viewers in a particular country on VimeoOTT. It helps to analyze the popularity of content in different regions.
Conversion Rate is a metric that measures the proportion of website visitors who complete a desired action, such as making a purchase or filling out a form, out of the total number of visitors. It indicates how effectively a website is driving desired actions and can be used to optimize user experience and increase ROI.
Revenue is the total amount of income generated by VimeoOTT through the sale of its online video content or services to its customers. It is an important metric that reflects the financial health and growth potential of the business.
Customers metric refers to the total number of individuals or companies who have paid for a VimeoOTT subscription or made a one-time purchase of an individual piece of content. It is a key performance indicator that reflects the growth and revenue potential of the platform.
Expenses metric records the costs incurred by a business to generate revenue. It includes expenses on ads, salaries, hardware, software, and other operating expenses. It helps to evaluate profitability and optimize spending.