The Video Plays metric shows the total number of times a video has been played, including replays. It's a fundamental metric to measure user engagement and popularity of a video.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Plays using Databox, follow these steps:
The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.
The Visits by Country metric provides information about the geographic locations of viewers who have visited a VimeoOTT channel or video page over a certain period of time.
Units by Referrer is a metric that measures the number of units sold on a VimeoOTT channel based on where the traffic came from. It helps identify the most effective referral sources for driving sales and optimizing marketing strategies.
The Conversion Rate by Country metric measures the percentage of visitors to a VimeoOTT platform who become paying customers or complete a desired action, broken down by country. It helps identify which countries are most valuable in terms of revenue generation and audience engagement.
The Conversion Rate by Referrer metric measures the percentage of website visitors from different referral sources who complete a desired action, such as making a purchase or filling out a form.
Revenue is the total amount of income generated by VimeoOTT through the sale of its online video content or services to its customers. It is an important metric that reflects the financial health and growth potential of the business.
The Video Plays by Video metric represents the number of times a specific video has been played across all VimeoOTT channels and devices. It helps businesses track the popularity and reach of their video content, and can inform decisions around marketing and content strategy.
The Video Finishes by Video metric measures how many times a video is played all the way to the end, expressed as a percentage of total plays. It provides insight into the level of audience engagement and satisfaction with the content, as well as its effectiveness in delivering a complete message.
Net Revenue is the total revenue generated by a platform or service provider after deducting all applicable expenses, such as taxes, refunds, and commissions.