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Vimeo OTT Units by Referrer

Units by Referrer is a metric that measures the number of units sold on a VimeoOTT channel based on where the traffic came from. It helps identify the most effective referral sources for driving sales and optimizing marketing strategies.

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Units by Referrer 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Units by Referrer"?
The Units by Referrer metric in VimeoOTT tracks the number of transactional video-on-demand (TVOD) units purchased on your platform based on the source of the referral. This metric provides insights into the effectiveness of your marketing and distribution channels by showing which sources are generating the most sales. By analyzing this data, you can optimize your marketing strategy to focus on the most successful channels and maximize revenue.
Example: Units by Referrer metric can be used to see how many new sign-ups came from a specific marketing campaign and how many units were sold as a result. For example, see units sold and sign-ups from a social media ad campaign for a new TV show.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Units by Referrer in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Units by Referrer using Databox, follow these steps:

  1. 1
    Connect Vimeo OTT that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Units by Referrer on the Performance screen
  6. 6
    Get Units by Referrer performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Units by Referrer
Vimeo OTT integration with Databox Track Units by Referrer from Vimeo OTT in Databox GET STARTED

Vimeo OTT Units by Referrer included in Dashboard Templates 1

  • Live view

    Vimeo OTT: Traffic Overview

    The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.

    Vimeo OTT

Basics

  • Description
    Units by Referrer is a metric that measures the number of units sold on a VimeoOTT channel based on where the traffic came from. It helps identify the most effective referral sources for driving sales and optimizing marketing strategies.
  • Category
    Video Marketing
  • Subcategory
    Units
  • Date Added
    2020-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.vhx.tv/analytics

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