Visits by Referrer metric measures the number of times viewers land on your VimeoOTT page through a referring website, such as social media or search engines. It helps in understanding which sources are driving traffic to your content.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Visits by Referrer using Databox, follow these steps:
The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.
The Visits metric in VimeoOTT measures the total number of times a viewer has visited a video or channel page. It helps understand viewer behavior and engagement.
The Units metric in VimeoOTT represents the total number of purchases or rentals of a video or bundle. It's a key performance indicator that measures revenue generated by transactions.
Units by Referrer is a metric that measures the number of units sold on a VimeoOTT channel based on where the traffic came from. It helps identify the most effective referral sources for driving sales and optimizing marketing strategies.
Conversion Rate is a metric that measures the proportion of website visitors who complete a desired action, such as making a purchase or filling out a form, out of the total number of visitors. It indicates how effectively a website is driving desired actions and can be used to optimize user experience and increase ROI.
Revenue is the total amount of income generated by VimeoOTT through the sale of its online video content or services to its customers. It is an important metric that reflects the financial health and growth potential of the business.
The Revenue by Referrer metric measures the amount of revenue generated from each traffic source that brings viewers to a VimeoOTT channel. This helps content creators understand which platforms or websites are driving the most revenue and adjust their marketing efforts accordingly.
Customers metric refers to the total number of individuals or companies who have paid for a VimeoOTT subscription or made a one-time purchase of an individual piece of content. It is a key performance indicator that reflects the growth and revenue potential of the platform.
The Video Plays metric shows the total number of times a video has been played, including replays. It's a fundamental metric to measure user engagement and popularity of a video.