Revenue is the total amount of income generated by VimeoOTT through the sale of its online video content or services to its customers. It is an important metric that reflects the financial health and growth potential of the business.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Revenue using Databox, follow these steps:
The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.
The Visits metric in VimeoOTT measures the total number of times a viewer has visited a video or channel page. It helps understand viewer behavior and engagement.
The Visits by Platform metric tracks the number of views on VimeoOTT across different devices or platforms, such as desktop, mobile, tablet, TV, etc.
The Units metric in VimeoOTT represents the total number of purchases or rentals of a video or bundle. It's a key performance indicator that measures revenue generated by transactions.
The Conversion Rate by Country metric measures the percentage of visitors to a VimeoOTT platform who become paying customers or complete a desired action, broken down by country. It helps identify which countries are most valuable in terms of revenue generation and audience engagement.
The Conversion Rate by Referrer metric measures the percentage of website visitors from different referral sources who complete a desired action, such as making a purchase or filling out a form.
The Video Plays metric shows the total number of times a video has been played, including replays. It's a fundamental metric to measure user engagement and popularity of a video.
The Video Plays by Video metric represents the number of times a specific video has been played across all VimeoOTT channels and devices. It helps businesses track the popularity and reach of their video content, and can inform decisions around marketing and content strategy.
Expenses metric records the costs incurred by a business to generate revenue. It includes expenses on ads, salaries, hardware, software, and other operating expenses. It helps to evaluate profitability and optimize spending.