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SharpSpring Opportunities Lost Amount (Campaign insights)

Opportunities Lost Amount is a metric that calculates the estimated revenue missed due to lost or unsuccessful sales opportunities during a campaign.

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Opportunities Lost Amount (Campaign insights) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Opportunities Lost Amount (Campaign insights)"?
The Opportunities Lost Amount metric in SharpSpring Campaign Insights tracks the potential revenue lost due to missed opportunities within a specific campaign. It calculates the value of all open opportunities associated with the campaign that were not marked as won or lost within a given time period, providing insight into the effectiveness of the campaign and highlighting areas for improvement. This metric helps businesses identify where they need to focus their efforts to improve their sales funnel and increase revenue potential.
Example: A marketing team wants to evaluate the effectiveness of a recent promotional campaign but notices a significant amount of opportunities lost. By analyzing this metric, they can identify areas for improvement and make necessary adjustments to future campaigns.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Opportunities Lost Amount (Campaign insights) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Opportunities Lost Amount (Campaign insights) using Databox, follow these steps:

  1. 1
    Connect SharpSpring that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Opportunities Lost Amount (Campaign insights) on the Performance screen
  6. 6
    Get Opportunities Lost Amount (Campaign insights) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Opportunities Lost Amount (Campaign insights)
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    Opportunities Lost Amount is a metric that calculates the estimated revenue missed due to lost or unsuccessful sales opportunities during a campaign.
  • Category
    Marketing Automation
  • Subcategory
    Opportunities lost

Specification

  • Metric Type
    event
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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