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Microsoft Advertising Average Position by Campaign

The Average Position by Campaign metric shows the average ranking of your ad positions for a specific campaign in search results. A higher number means your ad appears closer to the top of the page, and a lower number means it appears closer to the bottom.

With Databox you can track all your metrics from various data sources in one place.

Average Position by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Position by Campaign"?
The Average Position by Campaign metric in BingAds represents the average position of a campaign's ads on the search results page. A low number indicates a higher rank on the page, while a high number means the ad is occupying a lower position. This metric helps advertisers understand the visibility and effectiveness of their campaigns. However, it should be taken into account that BingAds is moving towards the metric "Top impression share" and the "Average Position" metric will be phased out in favor of "Top impression share".
Example: A travel company wants to increase visibility for a specific campaign promoting their all-inclusive vacation package. They monitor the Average Position by Campaign metric to ensure their ad is shown in the top positions for relevant keywords.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Position by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Position by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Position by Campaign on the Performance screen
  6. 6
    Get Average Position by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Position by Campaign
Microsoft Advertising integration with Databox Track Average Position by Campaign from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    The Average Position by Campaign metric shows the average ranking of your ad positions for a specific campaign in search results. A higher number means your ad appears closer to the top of the page, and a lower number means it appears closer to the bottom.
  • Category
    Advertising
  • Subcategory
    Position
  • Date Added
    2017-09-25
  • Default Format
    0.#
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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