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Google Analytics 4 Total Ad Revenue by Platform

The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.

With Databox you can track all your metrics from various data sources in one place.

Total Ad Revenue by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Ad Revenue by Platform"?
The Total Ad Revenue by Platform metric in Google Analytics 4 measures the total amount of revenue earned through advertising across all platforms (such as social media, search engines, email campaigns, etc.) for a given time period. This metric helps businesses understand which platforms are driving the most ad revenue and can inform their advertising strategies and budget allocation decisions.
Example: Total Ad Revenue by Platform can help a fashion retailer determine which advertising platform contributed the most to their revenue during a particular marketing campaign, allowing them to adjust their advertising strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Ad Revenue by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Ad Revenue by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Ad Revenue by Platform on the Performance screen
  6. 6
    Get Total Ad Revenue by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Ad Revenue by Platform
Google Analytics 4 integration with Databox Track Total Ad Revenue by Platform from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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