The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Platform using Databox, follow these steps:
Engaged Sessions by Event is a Google Analytics 4 metric that measures the number of unique sessions during which a specific event occurred at least once. It helps to understand how many sessions were actively engaging with a specific aspect of your website or app.
The number of distinct Users who visited your site or app during the specified Date Range split by New / Returning Users.
The Average Purchase Revenue by Country metric measures the average amount of revenue generated by purchases made from a specific country.
The Engagement Rate by Device Category metric shows the level of user engagement on your website or app, segmented by device type such as desktop, mobile, or tablet.
The New Users by Device Category metric in Google Analytics 4 tracks the number of first-time users to your website or app categorized by the device they used to access it (desktop, mobile, or tablet).
The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.
The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
The number of distinct Users who have logged at least one Event, regardless of whether the Site or App was in use when that Event was logged during the specified Date Range split by New / Returning Users.