The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Platform using Databox, follow these steps:
The Active Users by Session Source metric in Google Analytics 4 provides the number of unique users who have interacted with the website or app during a specific time period, segmented by the source of their session (e.g. direct, organic search, referral, social, etc.).
The Average Purchase Revenue by Platform metric is a Google Analytics 4 metric that measures the average revenue generated by each purchase transaction on your website or app, broken down by the platform used by the customer to make the purchase.
The Event Value by Session Medium metric measures the total monetary value of events completed by users, broken down by the specific medium that brought them to the website/session, such as organic search, paid search, social media, etc.
The Event Value metric in Google Analytics 4 measures the overall value or importance of events that occur on your website or app. It helps to analyze the effectiveness of specific events and determine the impact they have on key performance indicators like revenue or conversion rate.
The Views by Country metric shows the number of views for your website or app broken down by the countries where the views originated from. This helps you understand where your audience is coming from and tailor your marketing efforts accordingly.
The Views by Page Title and Screen Name metric shows how many times each page or screen on the website/app was viewed by users. This information can help identify popular content and user behavior patterns, allowing businesses to optimize their digital strategy and improve user experience.
The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.