The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Platform using Databox, follow these steps:
Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.
The Session Conversion Rate by Session Default Channel Group metric measures how often website sessions in different default channel groups lead to a conversion, such as a purchase or form submission.
Engaged Sessions by Session Source measures the number of sessions that included at least one engagement event, such as a scroll or click, grouped by the source (e.g. direct, organic, social). It helps identify which sources drive the highest levels of user engagement on your website.
Engaged Sessions by Medium is a Google Analytics 4 metric that shows the number of sessions where users were engaged, based on specific mediums like paid search, organic search, social media, and others. It measures the quality of sessions and helps determine the effectiveness of each medium in driving user engagement.
Engaged Sessions by Event is a Google Analytics 4 metric that measures the number of unique sessions during which a specific event occurred at least once. It helps to understand how many sessions were actively engaging with a specific aspect of your website or app.
The Event Count per User by Platform metric measures the average number of events triggered by each user on a specific platform within a given time period.
The Event Count per User by Event metric shows the average number of times an event occurs per user over a selected period of time. This helps to understand the engagement level of users with specific events and can help identify which events are the most popular or effective in driving conversions.
Total Users by Platform measures the number of unique users who accessed your website or app from different devices or operating systems such as desktop, mobile, tablet, Android, iOS, etc.