The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Platform using Databox, follow these steps:
Engaged Sessions by Session Source/Medium measures the number of sessions in which users actively engage with a website's content based on the specific source or medium that brought them to the site.
The Conversions by Session Source metric measures the number of conversions completed on your website or app, broken down by the the source of the session.
The Average Purchase Revenue by Session Medium metric shows the average revenue generated by each session medium (such as organic search or social media referral) for all purchase transactions. It helps measure the effectiveness of different marketing channels in driving revenue.
Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
The Event Count per User by Session Source metric measures the average number of events triggered by each user, segmented by the source of the session. It helps to understand the engagement levels of users from different traffic sources.
The Event Value by Country metric is a measure of the total amount of value generated by events on your website or app, broken down by the country of the user. It helps you understand which countries are generating the most valuable user interactions with your site or app.
The Purchase Revenue by Page Title metric measures the total revenue generated by purchases made on specific pages of a website. It helps identify which pages are the most effective in driving revenue and informs website optimization strategies.
Total Revenue by Session Source shows the total revenue generated from a specific traffic source, such as organic search, paid search, or direct traffic, over a given time period.