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Google Analytics 4 Total Ad Revenue by Platform

The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.

With Databox you can track all your metrics from various data sources in one place.

Total Ad Revenue by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Ad Revenue by Platform"?
The Total Ad Revenue by Platform metric in Google Analytics 4 measures the total amount of revenue earned through advertising across all platforms (such as social media, search engines, email campaigns, etc.) for a given time period. This metric helps businesses understand which platforms are driving the most ad revenue and can inform their advertising strategies and budget allocation decisions.
Example: Total Ad Revenue by Platform can help a fashion retailer determine which advertising platform contributed the most to their revenue during a particular marketing campaign, allowing them to adjust their advertising strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Ad Revenue by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Ad Revenue by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Ad Revenue by Platform on the Performance screen
  6. 6
    Get Total Ad Revenue by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Ad Revenue by Platform
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Total Ad Revenue by Platform from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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