The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Platform using Databox, follow these steps:
The Event Count by Session Medium metric in GoogleAnalytics4 shows the total number of events triggered by users within each session, grouped by the medium that drove the traffic. It provides insight into which mediums are driving the most engagement on your site.
Event Count by Session Campaign is a metric that shows the total number of events triggered within a session that originated from a particular campaign source or medium. It helps measure the effectiveness of campaigns by tracking user engagement through events.
The Event Count per User by Platform metric measures the average number of events triggered by each user on a specific platform within a given time period.
The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.
The Sessions per User by Session Source metric represents the average number of sessions generated per user from a particular source. It helps measure user engagement and the effectiveness of different marketing channels in driving repeat visits.
Total revenue generated from all sessions grouped by default channel (organic, direct, referral, etc.).
Total Users by Platform measures the number of unique users who accessed your website or app from different devices or operating systems such as desktop, mobile, tablet, Android, iOS, etc.
User Engagement is a metric that measures how much time and effort users spend on a website or app. It encompasses various actions such as pageviews, session duration, bounce rate, and more, helping businesses understand how their content and UX impact user behavior.