The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Platform using Databox, follow these steps:
Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.
Engaged Sessions by Source is a Google Analytics 4 metric that measures the number of sessions where users interacted with the website, by source, in a given time period. It helps to understand which sources drive the most engaged traffic to a website.
Conversions by Medium is a Google Analytics 4 metric that shows the number of conversions generated through different traffic sources such as organic search, paid advertising, email, social media, etc.
The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.
The Event Value by Session Source metric measures the total value generated by events for each traffic source. It helps to identify which sources are driving the most valuable user engagement on your website or app.
The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.
Total Revenue is a key performance indicator that measures the overall amount of money generated by sales of products or services over a specific period of time.
Total Users by Medium is a metric in Google Analytics 4 that shows the number of users who accessed your website or app through different sources or traffic mediums such as organic search, direct, social media, or referral. This metric helps you understand which traffic mediums are driving the most traffic to your website, and can be used to optimize your marketing efforts.