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Google Analytics 4 Active Users by Session Source

The Active Users by Session Source metric in Google Analytics 4 provides the number of unique users who have interacted with the website or app during a specific time period, segmented by the source of their session (e.g. direct, organic search, referral, social, etc.).

With Databox you can track all your metrics from various data sources in one place.

Active Users by Session Source 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Active Users by Session Source"?
The Active Users by Session Source metric in Google Analytics 4 measures the number of active users who visited a website or app during a particular time period and also details the source of their session. This metric helps businesses track which channels or sources are generating the most engaged users for their website or app. By analyzing this data, businesses can make informed decisions on how to optimize their marketing campaigns for maximum engagement and conversion.
Example: Active Users by Session Source in Google Analytics 4 can help identify which traffic sources are driving the most engaged users on a website, enabling better targeting and optimization of marketing campaigns.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Active Users by Session Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Users by Session Source using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Users by Session Source on the Performance screen
  6. 6
    Get Active Users by Session Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Users by Session Source
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Analytics 4 integration with Databox Track Active Users by Session Source from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Active Users by Session Source metric in Google Analytics 4 provides the number of unique users who have interacted with the website or app during a specific time period, segmented by the source of their session (e.g. direct, organic search, referral, social, etc.).
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Related Metrics

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