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Google Analytics 4 User Engagement Duration by Session Source/Medium

The User Engagement Duration by Session Source/Medium metric measures the average amount of time users spend on a website or app based on the source or medium that drove them to the platform. This helps to understand the effectiveness of different sources in engaging users.

With Databox you can track all your metrics from various data sources in one place.

User Engagement Duration by Session Source/Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "User Engagement Duration by Session Source/Medium"?
The User Engagement Duration by Session Source/Medium metric in Google Analytics 4 measures the average amount of time users spend actively engaging with a website or app based on the source or medium through which they arrived. It helps analyze the effectiveness of different marketing channels in holding users' attention and driving meaningful interactions. It provides insights to optimize campaigns, content, and user experience to increase user engagement and retention.
Example: Analyzing User Engagement Duration by Session Source/Medium can help identify if users coming from social media platforms have longer engagement durations compared to those coming from search engines.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track User Engagement Duration by Session Source/Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track User Engagement Duration by Session Source/Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put User Engagement Duration by Session Source/Medium on the Performance screen
  6. 6
    Get User Engagement Duration by Session Source/Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of User Engagement Duration by Session Source/Medium
Google Analytics 4 integration with Databox Track User Engagement Duration by Session Source/Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The User Engagement Duration by Session Source/Medium metric measures the average amount of time users spend on a website or app based on the source or medium that drove them to the platform. This helps to understand the effectiveness of different sources in engaging users.
  • Category
    Website Analytics
  • Subcategory
    Contact engagement
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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