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Google Analytics 4
Items Purchased
The Items Purchased metric in Google Analytics 4 measures the total number of products or items purchased by users during a given time period. This metric helps businesses understand the popularity and performance of their products or inventory.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Items Purchased"?
The Items Purchased metric in Google Analytics 4 measures the total number of items or products purchased during a particular session, transaction, or time frame. It provides insights into the effectiveness of your product offerings, pricing strategy, and marketing campaigns in driving sales. By tracking this metric, businesses can determine the most popular products and optimize their inventory accordingly. It can also be used to calculate the average order value and compare it with the cost of acquisition to maximize profits.
Example: Items Purchased metric can be used to understand which products are popular among customers and identify opportunities for cross-selling or upselling. For example, if a retail business sees a high number of purchases for a specific brand of shoes, they may choose to showcase related shoe accessories to those customers.
This metric has one or more equivalents:
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Items Purchased in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Items Purchased using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Items Purchased on the Performance screen
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6Get Items Purchased performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Items Purchased
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionThe Items Purchased metric in Google Analytics 4 measures the total number of products or items purchased by users during a given time period. This metric helps businesses understand the popularity and performance of their products or inventory.
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CategoryWebsite Analytics
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SubcategoryQuantity
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Date Added2021-01-19
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Cumulative SupportYes
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport
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