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Google Analytics 4 Purchase Revenue by Medium

The Purchase Revenue by Medium metric in Google Analytics 4 measures the revenue generated from purchases on your website or app, segmented by the medium or source of traffic, such as social media, search engines, or display ads.

With Databox you can track all your metrics from various data sources in one place.

Purchase Revenue by Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase Revenue by Medium"?
The Purchase Revenue by Medium metric in Google Analytics 4 shows the total amount of revenue generated from purchases made on your website based on the medium the traffic came from. This information can help you understand which marketing channels are driving the most revenue and optimize your campaigns for maximum ROI.
Example: E-commerce store owner wants to know which online marketing channel brings the most revenue. They use Purchase Revenue by Medium metric to compare revenue generated by different channels like social media ads, email marketing, and organic search.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase Revenue by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase Revenue by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase Revenue by Medium on the Performance screen
  6. 6
    Get Purchase Revenue by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase Revenue by Medium
Google Analytics 4 integration with Databox Track Purchase Revenue by Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Purchase Revenue by Medium metric in Google Analytics 4 measures the revenue generated from purchases on your website or app, segmented by the medium or source of traffic, such as social media, search engines, or display ads.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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