The Purchase Revenue by Medium metric in Google Analytics 4 measures the revenue generated from purchases on your website or app, segmented by the medium or source of traffic, such as social media, search engines, or display ads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchase Revenue by Medium using Databox, follow these steps:
Sessions by Medium is a Google Analytics 4 metric that shows the number of sessions from different marketing channels such as organic, direct, or referral. It helps understand which channels are driving traffic and assists in optimizing marketing efforts.
Engaged Sessions by Session Medium measures the number of sessions on your website that had a specific level of engagement based on user behavior, filtered by the medium through which they arrived.
Active Users by Session Source/Medium metric tracks the number of users currently active on the website, segmented by the source and medium through which they arrived. It provides insights into how different marketing channels drive real-time user engagement.
The Average Purchase Revenue by Platform metric is a Google Analytics 4 metric that measures the average revenue generated by each purchase transaction on your website or app, broken down by the platform used by the customer to make the purchase.
Engagement Rate by Session Medium measures the level of user engagement with a website based on the medium that drove the session, such as organic search or social media. It is calculated as the total number of engagement events divided by the total number of sessions, expressed as a percentage.
The Event Count per User by Platform metric measures the average number of events triggered by each user on a specific platform within a given time period.
The Events per Session by Session Source metric shows the average number of events triggered during a session, segmented by the source of traffic that brought the user to the site. It helps identify which sources of traffic generate the highest engagement levels.
User Engagement Duration by Session Campaign metric measures the average time users spend interacting with a website or app during a specific marketing campaign, providing insights into user engagement and campaign effectiveness.