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Google Analytics 4 Event Value by Session Medium

The Event Value by Session Medium metric measures the total monetary value of events completed by users, broken down by the specific medium that brought them to the website/session, such as organic search, paid search, social media, etc.

With Databox you can track all your metrics from various data sources in one place.

Event Value by Session Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Event Value by Session Medium"?
The Event Value by Session Medium metric in Google Analytics 4 measures the total value of events triggered on your website, grouped and segmented by the traffic source of the user session. This metric helps you understand which sources of traffic are driving the most valuable user engagements on your website, allowing you to optimize your marketing efforts and improve overall ROI. By segmenting this metric with audience demographics or user behavior data, you can gain even deeper insights into which segments are most valuable to your business.
Example: Event value by session medium can help determine the effectiveness of different ad campaigns in driving valuable user actions on a website. For example, it can measure the revenue generated from paid search ads compared to organic search traffic.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Event Value by Session Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Event Value by Session Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Event Value by Session Medium on the Performance screen
  6. 6
    Get Event Value by Session Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Event Value by Session Medium
Google Analytics 4 integration with Databox Track Event Value by Session Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Event Value by Session Medium metric measures the total monetary value of events completed by users, broken down by the specific medium that brought them to the website/session, such as organic search, paid search, social media, etc.
  • Category
    Website Analytics
  • Subcategory
    Events
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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