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Google Analytics 4
Event Value by Session Medium
The Event Value by Session Medium metric measures the total monetary value of events completed by users, broken down by the specific medium that brought them to the website/session, such as organic search, paid search, social media, etc.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Event Value by Session Medium"?
The Event Value by Session Medium metric in Google Analytics 4 measures the total value of events triggered on your website, grouped and segmented by the traffic source of the user session. This metric helps you understand which sources of traffic are driving the most valuable user engagements on your website, allowing you to optimize your marketing efforts and improve overall ROI. By segmenting this metric with audience demographics or user behavior data, you can gain even deeper insights into which segments are most valuable to your business.
Example: Event value by session medium can help determine the effectiveness of different ad campaigns in driving valuable user actions on a website. For example, it can measure the revenue generated from paid search ads compared to organic search traffic.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Event Value by Session Medium in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Event Value by Session Medium using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Event Value by Session Medium on the Performance screen
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6Get Event Value by Session Medium performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Event Value by Session Medium
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Event Value by Session Medium metric measures the total monetary value of events completed by users, broken down by the specific medium that brought them to the website/session, such as organic search, paid search, social media, etc.
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CategoryWebsite Analytics
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SubcategoryEvents
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
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Total Revenue by Session Source shows the total revenue generated from a specific traffic source, such as organic search, paid search, or direct traffic, over a given time period.
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Total Revenue by Session Medium
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