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Google Analytics 4 Events per Session by Session Medium

The Events per Session by Session Medium metric in Google Analytics 4 measures the average number of events triggered during a user session, grouped by the medium through which the user came to the site (such as organic search, social media, or email). It helps you understand which acquisition channels are driving more user engagement and interaction with your website or app.

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Events per Session by Session Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Events per Session by Session Medium"?
The Events per Session by Session Medium metric in Google Analytics 4 measures the average number of Events triggered in a Session, based on the channel or medium through which the Session was initiated, such as organic search, referral, direct, or social media. This metric helps to identify which channels or mediums are driving more engagement and interactions with the website or app, and can inform marketing and user acquisition strategies. A higher value for this metric suggests that users coming from a particular medium are more engaged and active on the website or app, while a lower value may indicate an opportunity to improve user engagement for that medium.
Example: Analysis of how many events occur on each session, categorized by session medium such as email or social media. Example: Identifying if visitors from email campaigns are more likely to engage with events on the website than those from social media.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Events per Session by Session Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Events per Session by Session Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Events per Session by Session Medium on the Performance screen
  6. 6
    Get Events per Session by Session Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Events per Session by Session Medium
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Events per Session by Session Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Events per Session by Session Medium metric in Google Analytics 4 measures the average number of events triggered during a user session, grouped by the medium through which the user came to the site (such as organic search, social media, or email). It helps you understand which acquisition channels are driving more user engagement and interaction with your website or app.
  • Category
    Website Analytics
  • Subcategory
    Events
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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