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Google Analytics 4 Purchase Revenue by Platform

Purchase Revenue by Platform is a Google Analytics 4 metric that shows the revenue generated from purchases across different platforms, such as desktop, mobile, and tablet. Its main purpose is to help businesses determine which platform is generating the most revenue and optimize their marketing efforts accordingly.

With Databox you can track all your metrics from various data sources in one place.

Purchase Revenue by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase Revenue by Platform"?
The Purchase Revenue by Platform metric shows the total revenue generated from purchases made on different platforms such as desktop, mobile apps, and mobile web. This metric helps to identify which platform is contributing more to the revenue generated from purchases. It also helps in analyzing the effectiveness of marketing and promotional campaigns run on each platform, and in optimizing the user experience on each platform to improve conversion rates and generate more revenue.
Example: Analyzing Purchase Revenue by Platform helped our ecommerce client identify a significant increase in revenue from mobile purchases after optimizing their mobile checkout process.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase Revenue by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase Revenue by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase Revenue by Platform on the Performance screen
  6. 6
    Get Purchase Revenue by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase Revenue by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Purchase Revenue by Platform from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Purchase Revenue by Platform is a Google Analytics 4 metric that shows the revenue generated from purchases across different platforms, such as desktop, mobile, and tablet. Its main purpose is to help businesses determine which platform is generating the most revenue and optimize their marketing efforts accordingly.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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