Purchase Revenue by Platform is a Google Analytics 4 metric that shows the revenue generated from purchases across different platforms, such as desktop, mobile, and tablet. Its main purpose is to help businesses determine which platform is generating the most revenue and optimize their marketing efforts accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchase Revenue by Platform using Databox, follow these steps:
The Sessions by Platform metric shows the number of sessions, or website visits, broken down by the device or platform used by the user (i.e. desktop, mobile, tablet).
Engaged Sessions by Session Source/Medium measures the number of sessions in which users actively engage with a website's content based on the specific source or medium that brought them to the site.
Conversions by Device Category metric measures the number of conversions made by visitors categorized by their device types such as desktop, mobile, and tablet. This metric helps you identify which device type is driving the majority of your conversions, allowing you to optimize your website or campaigns accordingly.
Conversions by Event is a Google Analytics 4 metric that measures the number of conversions (e.g. purchases, sign-ups) resulting from specific events (e.g. button clicks, form submissions) triggered on your website or app.
The Event Count per User by Platform metric measures the average number of events triggered by each user on a specific platform within a given time period.
The Event Count per User by Session Source metric measures the average number of events triggered by each user, segmented by the source of the session. It helps to understand the engagement levels of users from different traffic sources.
The Event Value by Medium metric in Google Analytics 4 measures the total value of all events attributed to each traffic source or medium, helping businesses identify the most valuable channels for conversions and revenue generation.
The Views by Session Medium metric in Google Analytics 4 shows the number of page views grouped by session medium, which helps to analyze the sources driving traffic and engagement on a website.