Active Users by Platform metric in Google Analytics 4 measures the number of users who have interacted with a website or app using a specific platform (such as desktop, mobile, tablet) during a specified period of time.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Users by Platform using Databox, follow these steps:
The Transactions by Session Default Channel Group metric in Google Analytics 4 shows the total number of transactions that occurred during a user session, grouped by the default channel that brought the user to the website or app.
ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.
The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.
The Event Count by Page Title metric in Google Analytics 4 is a measurement of how many times a specific event was triggered on a particular page. This is useful for understanding which pages are driving user engagement and can aid in optimizing website performance.
This metric measures the average number of sessions per user for each country, which helps to understand how engaged users from different countries are on a website or app.
The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).