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Google Analytics 4 Active Users by Platform

Active Users by Platform metric in Google Analytics 4 measures the number of users who have interacted with a website or app using a specific platform (such as desktop, mobile, tablet) during a specified period of time.

With Databox you can track all your metrics from various data sources in one place.

Active Users by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Active Users by Platform"?
Active Users by Platform is a Google Analytics 4 metric that shows the number of users who have interacted with a website or app during a specified time period, segmented by the type of device or platform they used; for example, desktop, mobile, or tablet. This metric helps website and app owners understand how their content and marketing efforts perform for different platforms, and make data-driven decisions to improve user engagement and conversions.
Example: The Active Users by Platform metric can help a mobile app developer determine which operating system to prioritize for updates by showing the percentage of active users on iOS versus Android.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Active Users by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Users by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Users by Platform on the Performance screen
  6. 6
    Get Active Users by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Users by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Analytics 4 integration with Databox Track Active Users by Platform from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    Active Users by Platform metric in Google Analytics 4 measures the number of users who have interacted with a website or app using a specific platform (such as desktop, mobile, tablet) during a specified period of time.
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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