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Google Analytics 4 ARPPU by Country

ARPPU by Country is a metric that calculates the average revenue per paying user for each country where the app or game is available. It helps to understand the revenue generation potential of various countries and identify the markets with strong monetization potential.

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ARPPU by Country 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "ARPPU by Country"?
ARPPU (Average Revenue Per Paying User) by Country is a key metric in Google Analytics 4 that measures the average revenue generated by each paying user in each country. It provides insights into the profitability of different markets and helps marketers identify which countries are generating the highest revenues per user. With this information, marketing teams can optimize their acquisition and retention strategies to maximize revenue. ARPPU by Country can also help businesses identify opportunities for expansion into new markets.
Example: ARPPU by Country can be used to determine which countries generate the highest revenue per user for a mobile game, allowing for targeted marketing efforts and pricing strategies.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Country in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Country using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Country on the Performance screen
  6. 6
    Get ARPPU by Country performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Country
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Country from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    ARPPU by Country is a metric that calculates the average revenue per paying user for each country where the app or game is available. It helps to understand the revenue generation potential of various countries and identify the markets with strong monetization potential.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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