ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Event using Databox, follow these steps:
Transactions by Session Source is a Google Analytics 4 metric that measures the number of transactions completed on your website or app attributed to each individual traffic source. It helps you understand which traffic sources are driving the most transactions and where to focus your efforts for optimization.
The Average Purchase Revenue by Device Category metric shows the average revenue generated from a purchase made on a website, segmented by the type of device used to make the purchase, such as desktop, mobile, or tablet.
ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
Events per Session by Page Path metric is a measure of how many times an event is fired on a particular page, on average, during a single session. It helps to identify the engagement level of users on specific pages and optimize them accordingly for better conversion rates.
The New Users by Platform metric in Google Analytics 4 shows the number of first-time users visiting your website/app categorized by the platform they are using, such as desktop, mobile, or tablet.
Purchase Revenue by Session Medium metric tracks the total revenue generated from completed purchases for each medium which brought users to your website. It helps to identify which marketing channels are generating the most revenue and optimize the marketing spend accordingly.
The Sessions per User by Session Source metric represents the average number of sessions generated per user from a particular source. It helps measure user engagement and the effectiveness of different marketing channels in driving repeat visits.
The Total Ad Revenue by Session Source metric shows the sum of revenue generated from advertisements based on the source of the session (such as direct, organic search, social media, etc.) for a given time period.