ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Event using Databox, follow these steps:
The Sessions by Session Source metric shows the number of sessions generated by different sources like direct traffic, organic search, referral, email, social media, paid search, etc., and helps in analyzing the effectiveness of various marketing channels in driving traffic to a website.
The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.
The Items Purchased by Session Default Channel Group metric in Google Analytics 4 measures the number of items purchased by users based on their acquisition channel such as organic search, direct, referral, social, and paid search.
Item Revenue is a Google Analytics 4 metric that measures the total revenue generated from individual products or items sold on your website or app. It gives you insights into the performance of your products and helps you understand which items are driving revenue.
Item Revenue by Item name is a metric that shows the total revenue earned by each individual item sold, allowing businesses to assess the popularity and profitability of different products. This information can be used to determine which items to promote, which to discontinue, and which to adjust prices for.
The Event Count by Country metric in Google Analytics 4 measures the number of user-initiated actions or events tracked on your website, app, or other digital platform by country location. It allows you to understand which countries are driving the most user engagement and take action to optimize user experiences and campaigns for those regions.
The New Users by Page Title metric in Google Analytics 4 shows the number of unique first-time visitors (aka new users) who landed on a particular page of a website during a given period of time.
The Sessions per User by Platform metric shows the average number of times a user interacts with a platform within a given time period, such as a website or mobile app. It helps track user engagement and can help identify areas for improvement.