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Google Analytics 4
ARPPU by Event
ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "ARPPU by Event"?
ARPPU by Event is a Google Analytics 4 metric that measures the average revenue per paying user generated by a specific event. This metric helps you understand how much revenue each individual user is generating when they complete a specific action on your website or app. By analyzing ARPPU by Event, you can identify which events are driving the most revenue and optimize your marketing efforts accordingly. It also helps you to track monetization efforts and identify which events are most effective at driving revenue.
Example: ARPPU by event can help a mobile gaming company identify which in-game events have the highest revenue potential to optimize game development and target specific users for increased revenue.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track ARPPU by Event in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Event using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put ARPPU by Event on the Performance screen
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6Get ARPPU by Event performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of ARPPU by Event
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
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CategoryWebsite Analytics
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SubcategoryRevenue
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Date Added2021-01-19
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Default FormatPrefixCurrency
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Cumulative SupportNo
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UnitsYes
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Granularitiesdaily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport
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