ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Event using Databox, follow these steps:
Bounce Rate is a metric in Google Analytics that represents the percentage of visitors who leave a website without interacting with other pages or elements on the site.
The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
Engaged Sessions by Event is a Google Analytics 4 metric that measures the number of unique sessions during which a specific event occurred at least once. It helps to understand how many sessions were actively engaging with a specific aspect of your website or app.
Active Users by Platform metric in Google Analytics 4 measures the number of users who have interacted with a website or app using a specific platform (such as desktop, mobile, tablet) during a specified period of time.
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
Engagement Rate by Country is a metric in Google Analytics 4 that measures how actively users from different countries engage with your website or app content. It helps you identify which countries have the highest engagement and which areas may require optimization to boost user interaction.
Total Revenue by Medium is a metric that measures the total amount of revenue generated by each acquisition medium, such as organic search, paid search, email, or social media. It helps to identify which channels are the most effective in generating revenue for the business.
Key Events by Session Source/Medium metric shows the number of specific actions taken by users based on where they came from (Source/Medium) in a session.