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Google Analytics 4 ARPPU by Event

ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.

With Databox you can track all your metrics from various data sources in one place.

ARPPU by Event 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "ARPPU by Event"?
ARPPU by Event is a Google Analytics 4 metric that measures the average revenue per paying user generated by a specific event. This metric helps you understand how much revenue each individual user is generating when they complete a specific action on your website or app. By analyzing ARPPU by Event, you can identify which events are driving the most revenue and optimize your marketing efforts accordingly. It also helps you to track monetization efforts and identify which events are most effective at driving revenue.
Example: ARPPU by event can help a mobile gaming company identify which in-game events have the highest revenue potential to optimize game development and target specific users for increased revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Event in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Event using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Event on the Performance screen
  6. 6
    Get ARPPU by Event performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Event
Google Analytics 4 integration with Databox Track ARPPU by Event from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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