ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Event using Databox, follow these steps:
The Sessions by Session Source metric shows the number of sessions generated by different sources like direct traffic, organic search, referral, email, social media, paid search, etc., and helps in analyzing the effectiveness of various marketing channels in driving traffic to a website.
Engaged Sessions by Page Title is a metric in Google Analytics 4 that measures the number of sessions in which a specific page title had user engagement, such as clicking on a link or spending a certain amount of time on the page. It helps you identify which pages are most effective at engaging users and driving conversions.
Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.
The Event Count per User by Event metric shows the average number of times an event occurs per user over a selected period of time. This helps to understand the engagement level of users with specific events and can help identify which events are the most popular or effective in driving conversions.
The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.
Total Revenue by Event is a metric that tracks the total amount of revenue generated from specific events, such as purchases or subscriptions, on a website or app.
Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.
User Engagement Duration by Session Campaign metric measures the average time users spend interacting with a website or app during a specific marketing campaign, providing insights into user engagement and campaign effectiveness.