The Average Purchase Revenue by Platform metric is a Google Analytics 4 metric that measures the average revenue generated by each purchase transaction on your website or app, broken down by the platform used by the customer to make the purchase.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Purchase Revenue by Platform using Databox, follow these steps:
The Sessions by Source metric tracks the number of visits (sessions) to your website or app, grouped by the source that drove the traffic.
The Transactions by Session Default Channel Group metric in Google Analytics 4 shows the total number of transactions that occurred during a user session, grouped by the default channel that brought the user to the website or app.
The Active Users by Country metric helps you understand the number of engaged users per country. This metric is important to understand where your audience is located and which countries are more effective for targeting ads.
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
The New Users by Session Source metric shows the number of users who had their first session on your website or app during the specified time period, grouped by the source of their referral to your site or app.
The Sessions per User by Session Source metric represents the average number of sessions generated per user from a particular source. It helps measure user engagement and the effectiveness of different marketing channels in driving repeat visits.
The Total Users by Session Default Channel Group metric measures the total number of users who accessed a website or app during a specific period of time, grouped by their default channel such as organic search, social media, direct, referral, or paid search.
Key Events by Session Source/Medium metric shows the number of specific actions taken by users based on where they came from (Source/Medium) in a session.