The Average Purchase Revenue by Platform metric is a Google Analytics 4 metric that measures the average revenue generated by each purchase transaction on your website or app, broken down by the platform used by the customer to make the purchase.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Purchase Revenue by Platform using Databox, follow these steps:
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.
The Engaged Sessions by Platform metric measures the number of sessions that had a high level of engagement, such as longer than average session duration or multiple pageviews, broken down by the platform used to access the website or app.
Conversions by Device Category metric measures the number of conversions made by visitors categorized by their device types such as desktop, mobile, and tablet. This metric helps you identify which device type is driving the majority of your conversions, allowing you to optimize your website or campaigns accordingly.
ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.
ARPPU by Country is a metric that calculates the average revenue per paying user for each country where the app or game is available. It helps to understand the revenue generation potential of various countries and identify the markets with strong monetization potential.
Purchase Revenue by Session Source is a metric that measures the revenue generated from purchases made on your website, segmented by the source of the user's session (e.g. organic search, social media, email).
Sessions per User by Session Medium is a metric that tells you the average number of sessions per user, broken down by the different mediums that brought them to your website (e.g. organic search, social media, email, etc.). It helps you understand the effectiveness of your marketing channels and how engaged your users are with your website.
The Total Ad Revenue by Country metric shows the total amount of revenue generated from advertising in different countries. It helps to identify the top-performing countries where ad campaigns are most successful.