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Google Analytics 4 Conversions by Platform

The Conversions by Platform metric in Google Analytics 4 measures the number of conversions attributed to each platform type (such as desktop, mobile, or tablet) that contributed to a conversion event.

With Databox you can track all your metrics from various data sources in one place.

Conversions by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversions by Platform"?
The Conversions by Platform metric in Google Analytics 4 shows the number of conversions (completed goals or transactions) from users visiting your website or app via different platforms such as desktop, mobile, tablet, and other devices. This metric helps you understand which device platforms are driving higher conversions and optimize your marketing strategies accordingly.
Example: Conversions by Platform can help a business identify which platform drives the most conversions, allowing them to optimize their marketing spend accordingly, e.g. a business can shift their focus from Facebook to Google Ads if they find that Google Ads drives more conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversions by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversions by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversions by Platform on the Performance screen
  6. 6
    Get Conversions by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversions by Platform
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Conversions by Platform from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Conversions by Platform metric in Google Analytics 4 measures the number of conversions attributed to each platform type (such as desktop, mobile, or tablet) that contributed to a conversion event.
  • Category
    Website Analytics
  • Subcategory
    Conversions
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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