The Total Ad Revenue by Event metric is a measure of the total revenue generated from ad events (such as ad clicks or ad impressions) during a defined time period. It provides insights into the effectiveness of ad campaigns and helps optimize ad spend.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Event using Databox, follow these steps:
Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.
The Conversions by Page Title metric shows the total number of conversions on a website attributed to each individual page title. This provides insights into which pages are driving the most conversions and can help optimize website content to increase conversions.
Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.
Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
The Event Count per User by Session Medium metric measures the average number of events triggered by users during a single session, grouped by the medium (such as organic search or referral) that brought them to the site.
Events per Session is a metric in Google Analytics 4 that calculates the average number of events triggered per user session on a website or mobile app.
The Sessions per User by Page Path metric shows the average number of sessions per unique user for each page on your website, helping you identify which pages are driving engagement and which may need optimization.
The Total Revenue by Platform metric measures the total amount of revenue generated by each platform (e.g. desktop, mobile) that visitors use to access your website or app.