The Total Ad Revenue by Event metric is a measure of the total revenue generated from ad events (such as ad clicks or ad impressions) during a defined time period. It provides insights into the effectiveness of ad campaigns and helps optimize ad spend.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Event using Databox, follow these steps:
The Engaged Sessions by Platform metric measures the number of sessions that had a high level of engagement, such as longer than average session duration or multiple pageviews, broken down by the platform used to access the website or app.
Engaged Sessions by Session Source measures the number of sessions that included at least one engagement event, such as a scroll or click, grouped by the source (e.g. direct, organic, social). It helps identify which sources drive the highest levels of user engagement on your website.
The Active Users by Medium metric in Google Analytics 4 shows the number of currently active users for each traffic medium, such as direct, organic search, social, email, referral, etc., during the selected time period.
The Average Purchase Revenue by Country metric measures the average amount of revenue generated by purchases made from a specific country.
Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
Total Revenue by Medium is a metric that measures the total amount of revenue generated by each acquisition medium, such as organic search, paid search, email, or social media. It helps to identify which channels are the most effective in generating revenue for the business.
This metric tracks the number of unique users who accessed a website through a specific Google Ads keyword and had at least one session within a given time period.