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Google Analytics 4 Active Users by Device Category

Active Users by Device Category metric shows the number of users currently engaged with your website or app, categorized by the type of device they are using - desktop/laptop, tablet, or mobile devices.

With Databox you can track all your metrics from various data sources in one place.

Active Users by Device Category 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Active Users by Device Category"?
The Active Users by Device Category metric in Google Analytics 4 measures the number of unique users by the type of device they are using to access your website or app over a specified time period. This metric helps you understand the distribution of your audience across desktop, mobile, and tablet devices. It also allows you to track changes in user behavior across different device categories, which can help inform your marketing and optimization strategies.
Example: Active Users by Device Category is useful when determining which devices are most commonly used to access a website, allowing for tailored optimization based on user behavior.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Active Users by Device Category in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Users by Device Category using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Users by Device Category on the Performance screen
  6. 6
    Get Active Users by Device Category performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Users by Device Category
Google Analytics 4 integration with Databox Track Active Users by Device Category from Google Analytics 4 in Databox GET STARTED

Google Analytics 4 Active Users by Device Category included in Report Templates 1

  • Details

    Google Analytics 4 Advanced Report Template

    Use this GA4 advanced report to share high-level and in-depth metrics of your website performance. Present key insights like Sessions, Pageviews, Audience Behavior, and more.

    Google Analytics 4

General

  • Description
    Active Users by Device Category metric shows the number of users currently engaged with your website or app, categorized by the type of device they are using - desktop/laptop, tablet, or mobile devices.
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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