The Average Purchase Revenue by Device Category metric shows the average revenue generated from a purchase made on a website, segmented by the type of device used to make the purchase, such as desktop, mobile, or tablet.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Purchase Revenue by Device Category using Databox, follow these steps:
The Sessions by Device Category metric measures the number of sessions on your website or app based on the type of device used to access it. The three device categories are desktop, mobile, and tablet.
The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
Engaged Sessions by Session Source measures the number of sessions that included at least one engagement event, such as a scroll or click, grouped by the source (e.g. direct, organic, social). It helps identify which sources drive the highest levels of user engagement on your website.
The number of distinct Users who visited your site or app during the specified Date Range split by New / Returning Users.
Average Purchase Revenue is a metric in Google Analytics 4 that measures the average revenue generated per transaction. It helps businesses understand the value of each purchase and identify opportunities to increase revenue per customer.
The New Users by Platform metric in Google Analytics 4 shows the number of first-time users visiting your website/app categorized by the platform they are using, such as desktop, mobile, or tablet.
The Sessions per User by Page Path metric shows the average number of sessions per unique user for each page on your website, helping you identify which pages are driving engagement and which may need optimization.
The Total Users by Session Default Channel Group metric measures the total number of users who accessed a website or app during a specific period of time, grouped by their default channel such as organic search, social media, direct, referral, or paid search.