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Google Analytics 4
Average Purchase Revenue by Device Category
The Average Purchase Revenue by Device Category metric shows the average revenue generated from a purchase made on a website, segmented by the type of device used to make the purchase, such as desktop, mobile, or tablet.
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- About
- Technical Details
What is "Average Purchase Revenue by Device Category"?
The Average Purchase Revenue by Device Category metric in Google Analytics 4 (GA4) calculates the average amount of revenue generated from a purchase by users on different device categories, such as desktop, mobile, or tablet. This metric helps businesses understand which device category is driving more revenue so they can tailor their marketing efforts or optimize their website for the best user experience on that specific device.
Example: Example: Use Average Purchase Revenue by Device Category to determine if customers are more likely to make larger purchases on desktop or mobile devices, and adjust marketing strategies accordingly.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Average Purchase Revenue by Device Category in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Purchase Revenue by Device Category using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Average Purchase Revenue by Device Category on the Performance screen
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6Get Average Purchase Revenue by Device Category performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Average Purchase Revenue by Device Category
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Average Purchase Revenue by Device Category metric shows the average revenue generated from a purchase made on a website, segmented by the type of device used to make the purchase, such as desktop, mobile, or tablet.
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CategoryWebsite Analytics
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SubcategoryRevenue
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPrefixCurrency
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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