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Google Analytics 4 Average Purchase Revenue by Device Category

The Average Purchase Revenue by Device Category metric shows the average revenue generated from a purchase made on a website, segmented by the type of device used to make the purchase, such as desktop, mobile, or tablet.

With Databox you can track all your metrics from various data sources in one place.

Average Purchase Revenue by Device Category 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Purchase Revenue by Device Category"?
The Average Purchase Revenue by Device Category metric in Google Analytics 4 (GA4) calculates the average amount of revenue generated from a purchase by users on different device categories, such as desktop, mobile, or tablet. This metric helps businesses understand which device category is driving more revenue so they can tailor their marketing efforts or optimize their website for the best user experience on that specific device.
Example: Example: Use Average Purchase Revenue by Device Category to determine if customers are more likely to make larger purchases on desktop or mobile devices, and adjust marketing strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Purchase Revenue by Device Category in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Purchase Revenue by Device Category using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Purchase Revenue by Device Category on the Performance screen
  6. 6
    Get Average Purchase Revenue by Device Category performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Purchase Revenue by Device Category
Google Analytics 4 integration with Databox Track Average Purchase Revenue by Device Category from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The Average Purchase Revenue by Device Category metric shows the average revenue generated from a purchase made on a website, segmented by the type of device used to make the purchase, such as desktop, mobile, or tablet.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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