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Google Analytics 4 Event Value by Medium

The Event Value by Medium metric in Google Analytics 4 measures the total value of all events attributed to each traffic source or medium, helping businesses identify the most valuable channels for conversions and revenue generation.

With Databox you can track all your metrics from various data sources in one place.

Event Value by Medium 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Event Value by Medium"?
The Event Value by Medium metric in Google Analytics 4 is a measurement of the monetary or non-monetary value of events occurring on your website or app, broken down by the various mediums that users arrived from. It tells you which marketing channels are driving the most valuable actions and can help you make data-driven decisions about where to focus your marketing efforts. The higher the Event Value by Medium, the more valuable the events taking place on your site or app, and the more successful your marketing campaigns are likely to be.
Example: Example use case: A company wants to understand which marketing channels are driving the most revenue. They use the Event Value by Medium metric to compare the total value of events (such as purchases) across different mediums (such as organic search, social media, paid search) to see which marketing efforts are yielding the highest return on investment.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Event Value by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Event Value by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Event Value by Medium on the Performance screen
  6. 6
    Get Event Value by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Event Value by Medium
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Event Value by Medium from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The Event Value by Medium metric in Google Analytics 4 measures the total value of all events attributed to each traffic source or medium, helping businesses identify the most valuable channels for conversions and revenue generation.
  • Category
    Website Analytics
  • Subcategory
    Events
  • Date Added
    2021-01-19
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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