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Google Analytics 4
Event Value by Medium
The Event Value by Medium metric in Google Analytics 4 measures the total value of all events attributed to each traffic source or medium, helping businesses identify the most valuable channels for conversions and revenue generation.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Event Value by Medium"?
The Event Value by Medium metric in Google Analytics 4 is a measurement of the monetary or non-monetary value of events occurring on your website or app, broken down by the various mediums that users arrived from. It tells you which marketing channels are driving the most valuable actions and can help you make data-driven decisions about where to focus your marketing efforts. The higher the Event Value by Medium, the more valuable the events taking place on your site or app, and the more successful your marketing campaigns are likely to be.
Example: Example use case: A company wants to understand which marketing channels are driving the most revenue. They use the Event Value by Medium metric to compare the total value of events (such as purchases) across different mediums (such as organic search, social media, paid search) to see which marketing efforts are yielding the highest return on investment.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Event Value by Medium in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Event Value by Medium using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Event Value by Medium on the Performance screen
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6Get Event Value by Medium performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Event Value by Medium
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Event Value by Medium metric in Google Analytics 4 measures the total value of all events attributed to each traffic source or medium, helping businesses identify the most valuable channels for conversions and revenue generation.
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CategoryWebsite Analytics
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SubcategoryEvents
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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