The Event Value by Medium metric in Google Analytics 4 measures the total value of all events attributed to each traffic source or medium, helping businesses identify the most valuable channels for conversions and revenue generation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Event Value by Medium using Databox, follow these steps:
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.
The Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.
The Engaged Sessions by Platform metric measures the number of sessions that had a high level of engagement, such as longer than average session duration or multiple pageviews, broken down by the platform used to access the website or app.
Active Users by Session Campaign metric in Google Analytics 4 indicates the number of users who have engaged with your website or app through a specific campaign within a given session.
The Average Purchase Revenue by Session Medium metric shows the average revenue generated by each session medium (such as organic search or social media referral) for all purchase transactions. It helps measure the effectiveness of different marketing channels in driving revenue.
The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
Total Users by Page Path is a metric in Google Analytics 4 that shows the total number of users who accessed a particular web page on your website during a specified time period.
User Engagement by Session Medium measures the level of user engagement on your website or app by session medium such as organic search, paid search, social, etc., helping you understand which medium is driving the most engaged users.