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Google Analytics 4 User Engagement Duration by Session Campaign

User Engagement Duration by Session Campaign metric measures the average time users spend interacting with a website or app during a specific marketing campaign, providing insights into user engagement and campaign effectiveness.

With Databox you can track all your metrics from various data sources in one place.

User Engagement Duration by Session Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "User Engagement Duration by Session Campaign"?
The User Engagement Duration by Session Campaign metric in Google Analytics 4 measures the average amount of time users spend on a website or app per session, specifically attributed to a particular marketing campaign. It provides insights into how effective a campaign is at capturing and retaining user attention, helping marketers optimize their strategies for higher engagement and conversions.
Example: Analyzing User Engagement Duration by Session Campaign can help a marketing team identify which ad campaigns are driving the most valuable user interactions on their website.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track User Engagement Duration by Session Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track User Engagement Duration by Session Campaign using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put User Engagement Duration by Session Campaign on the Performance screen
  6. 6
    Get User Engagement Duration by Session Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of User Engagement Duration by Session Campaign
Google Analytics 4 integration with Databox Track User Engagement Duration by Session Campaign from Google Analytics 4 in Databox GET STARTED

General

  • Description
    User Engagement Duration by Session Campaign metric measures the average time users spend interacting with a website or app during a specific marketing campaign, providing insights into user engagement and campaign effectiveness.
  • Category
    Website Analytics
  • Subcategory
    Contact engagement
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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