The Active Users by Medium metric in Google Analytics 4 shows the number of currently active users for each traffic medium, such as direct, organic search, social, email, referral, etc., during the selected time period.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Users by Medium using Databox, follow these steps:
The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.
ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
Engagement Rate by Event is a metric that measures the level of interaction and interest your audience has with your content. It calculates the percentage of sessions that included a specific event type, such as video views or button clicks.
The Purchase Revenue by Page Title metric measures the total revenue generated by purchases made on specific pages of a website. It helps identify which pages are the most effective in driving revenue and informs website optimization strategies.
This metric measures the average number of sessions per user for each country, which helps to understand how engaged users from different countries are on a website or app.
The Total Revenue by Session Medium metric shows the total amount of revenue generated from each traffic source medium, such as organic search, referral, or paid search, during a specific period of time in Google Analytics 4.
Session Key Event Rate is the percentage of sessions that include a particular event key, indicating user engagement and interaction with important actions or features on a website or app.
The Session Key Event Rate by Session Campaign metric measures the rate of key events triggered within a session attributed to specific campaign sources.