The Active Users by Medium metric in Google Analytics 4 shows the number of currently active users for each traffic medium, such as direct, organic search, social, email, referral, etc., during the selected time period.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Users by Medium using Databox, follow these steps:
The Events per Session by Platform metric in Google Analytics 4 measures the total number of events triggered during a session, grouped by the platform on which the session occurs (e.g. desktop, mobile, tablet). This metric can reveal insights into user engagement levels across different platforms.
New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.
Purchase Revenue is a metric that shows the total amount of revenue generated from online purchases made on a website or app.
Purchase Revenue by Device Category is a metric that shows how much revenue is generated from purchases made on your website or app, broken down by different types of devices (desktop, mobile, tablet, etc.) used by your audience.
The Views by Platform metric in Google Analytics 4 shows the number of views generated by each platform (such as desktop, mobile, tablet) on your website or app, helping you understand which devices are most popular among your users.
The Sessions per User by Platform metric shows the average number of times a user interacts with a platform within a given time period, such as a website or mobile app. It helps track user engagement and can help identify areas for improvement.
The Total Revenue by Platform metric measures the total amount of revenue generated by each platform (e.g. desktop, mobile) that visitors use to access your website or app.
The Total Users by Session Default Channel Group metric measures the total number of users who accessed a website or app during a specific period of time, grouped by their default channel such as organic search, social media, direct, referral, or paid search.