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Google Analytics 4 Active Users by Medium

The Active Users by Medium metric in Google Analytics 4 shows the number of currently active users for each traffic medium, such as direct, organic search, social, email, referral, etc., during the selected time period.

With Databox you can track all your metrics from various data sources in one place.

Active Users by Medium 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Active Users by Medium"?
Active Users by Medium is a metric in Google Analytics 4 that reports the number of users actively engaging with your website or app by medium. The medium refers to the source of traffic that brought the user to your site, such as organic search, direct traffic, social media, or email campaigns. This metric is useful for analyzing which sources of traffic are generating the most engagement and which channels may require further optimization to increase user engagement. Additionally, it can help you understand the performance of different marketing campaigns and how they drive user engagement across different mediums.
Example: Active users by medium metric can help a business identify which advertising channel is bringing the most value. For example, if the metric shows that social media has more active users compared to search ads, the business can allocate more budget to social media ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Active Users by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Users by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Users by Medium on the Performance screen
  6. 6
    Get Active Users by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Users by Medium
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Active Users by Medium from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The Active Users by Medium metric in Google Analytics 4 shows the number of currently active users for each traffic medium, such as direct, organic search, social, email, referral, etc., during the selected time period.
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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