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Google Analytics 4 Sessions by Session Medium

The Sessions by Session Medium metric reports the number of sessions generated by each traffic medium, such as organic search, paid search, social media, or referral. It helps identify the most effective channels in driving website traffic and assists in optimizing marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Sessions by Session Medium 2.190,879

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About
Technical Details

The Sessions by Session Medium metric in Google Analytics 4 measures the number of sessions generated through a specific medium, such as organic search, paid search, social media, email, or referral. It helps you understand which channel is driving the most traffic to your website or app, and allows you to track the effectiveness of your marketing campaigns in terms of generating sessions. By analyzing this metric, you can optimize your marketing strategy and allocate your resources more effectively to drive more sessions and conversions.

Example: Example: Analyzing the performance of Facebook Ads versus Google Ads campaigns by comparing the Sessions by Session Medium metric for each medium.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track Sessions by Session Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Sessions by Session Medium using Databox, follow these steps:

1
Connect Google Analytics 4 that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Sessions by Session Medium on the Performance screen
6
Get Sessions by Session Medium performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Sessions by Session Medium

Goals

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