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Google Analytics 4 ARPPU by Session Source

ARPPU by Session Source is a Google Analytics 4 metric that measures how much revenue is generated on average per user session based on their traffic source data. This metric helps to track the performance of different traffic sources and optimize marketing efforts accordingly.

With Databox you can track all your metrics from various data sources in one place.

ARPPU by Session Source 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ARPPU by Session Source"?
ARPPU by Session Source is a metric that measures the average revenue per paying user (ARPPU) segmented by the session source. It combines the total revenue from paying users, divided by the number of paying users, along with the session source dimension to better understand where the revenue is coming from. This metric helps to identify which session sources are generating the highest paying users and revenue, allowing for targeted marketing efforts to attract more of those users.
Example: ARPPU by Session Source can help game app developers identify the revenue generated per user segment based on where they came from (Facebook, Instagram, organic, or paid search), allowing them to optimize marketing campaigns and user acquisition strategies.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Session Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Session Source using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Session Source on the Performance screen
  6. 6
    Get ARPPU by Session Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Session Source
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Session Source from Google Analytics 4 in Databox GET STARTED

General

  • Description
    ARPPU by Session Source is a Google Analytics 4 metric that measures how much revenue is generated on average per user session based on their traffic source data. This metric helps to track the performance of different traffic sources and optimize marketing efforts accordingly.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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