ARPPU by Session Source is a Google Analytics 4 metric that measures how much revenue is generated on average per user session based on their traffic source data. This metric helps to track the performance of different traffic sources and optimize marketing efforts accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Session Source using Databox, follow these steps:
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.
Conversions by Medium is a Google Analytics 4 metric that shows the number of conversions generated through different traffic sources such as organic search, paid advertising, email, social media, etc.
Conversions by Device Category metric measures the number of conversions made by visitors categorized by their device types such as desktop, mobile, and tablet. This metric helps you identify which device type is driving the majority of your conversions, allowing you to optimize your website or campaigns accordingly.
Engagement Rate by Source measures the level of audience engagement on a specific website or source, indicating the effectiveness of different traffic sources in driving engaged users.
The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
Total Revenue by Medium is a metric that measures the total amount of revenue generated by each acquisition medium, such as organic search, paid search, email, or social media. It helps to identify which channels are the most effective in generating revenue for the business.
User Engagement is a metric that measures how much time and effort users spend on a website or app. It encompasses various actions such as pageviews, session duration, bounce rate, and more, helping businesses understand how their content and UX impact user behavior.
User Engagement by Session Medium measures the level of user engagement on your website or app by session medium such as organic search, paid search, social, etc., helping you understand which medium is driving the most engaged users.