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Google Analytics 4 Engagement Rate by Source

Engagement Rate by Source measures the level of audience engagement on a specific website or source, indicating the effectiveness of different traffic sources in driving engaged users.

With Databox you can track all your metrics from various data sources in one place.

Engagement Rate by Source 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement Rate by Source"?
The Engagement Rate by Source metric in Google Analytics 4 measures how engaged users are with your website or app from different traffic sources. It takes into account the total number of engaged sessions (sessions with 10 seconds or more of engagement time) and divides it by the total number of sessions from a particular source. This metric helps identify which sources are driving more engaged traffic to your site or app, allowing you to optimize your marketing efforts and improve overall engagement.
Example: Engagement Rate by Source can help assess the effectiveness of a social media campaign by comparing engagement of users from different platforms.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement Rate by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement Rate by Source using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement Rate by Source on the Performance screen
  6. 6
    Get Engagement Rate by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement Rate by Source
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Engagement Rate by Source from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Engagement Rate by Source measures the level of audience engagement on a specific website or source, indicating the effectiveness of different traffic sources in driving engaged users.
  • Category
    Website Analytics
  • Subcategory
    Engagement
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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