The Key Events by Session Campaign metric in Google Analytics 4 measures the average number of key events triggered by users within a session, categorized by campaign sources. This helps track the effectiveness of different campaign sources in driving user engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Key Events by Session Campaign using Databox, follow these steps:
The Sessions by Session Source metric shows the number of sessions generated by different sources like direct traffic, organic search, referral, email, social media, paid search, etc., and helps in analyzing the effectiveness of various marketing channels in driving traffic to a website.
The Sessions by Page path and Screen Class metric measures the number of sessions that include a specific page or screen class within an app or website. It can help you understand which pages or screens are most popular and which ones may need improvement to increase engagement.
The Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.
The Event Count per User by Device Category metric measures the average number of events triggered by individual users on a particular device category (i.e., mobile, desktop, or tablet). It helps in determining the engagement level of users on different devices, assisting in optimizing content and marketing strategies.
The New Users by Device Category metric in Google Analytics 4 tracks the number of first-time users to your website or app categorized by the device they used to access it (desktop, mobile, or tablet).
The Total Ad Revenue by Session Source metric shows the sum of revenue generated from advertisements based on the source of the session (such as direct, organic search, social media, etc.) for a given time period.
The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
This metric tracks the number of unique users who accessed a website through a specific Google Ads keyword and had at least one session within a given time period.