The Key Events by Session Campaign metric in Google Analytics 4 measures the average number of key events triggered by users within a session, categorized by campaign sources. This helps track the effectiveness of different campaign sources in driving user engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Key Events by Session Campaign using Databox, follow these steps:
Engagement Rate by Event is a metric that measures the level of interaction and interest your audience has with your content. It calculates the percentage of sessions that included a specific event type, such as video views or button clicks.
Engagement Rate by Session Source/Medium measures the level of interaction users have with your website content, segmented by where they came from (Source/Medium). It indicates the quality of traffic from different channels in terms of user engagement.
The Event Count per User by Country metric shows the average number of events triggered by each user from a specific country within a particular time frame, giving insights into engagement and activity levels across geographic locations.
New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.
Purchase Revenue by Platform is a Google Analytics 4 metric that shows the revenue generated from purchases across different platforms, such as desktop, mobile, and tablet. Its main purpose is to help businesses determine which platform is generating the most revenue and optimize their marketing efforts accordingly.
Purchase Revenue by Session Medium metric tracks the total revenue generated from completed purchases for each medium which brought users to your website. It helps to identify which marketing channels are generating the most revenue and optimize the marketing spend accordingly.
The Views by Session Source metric in Google Analytics 4 measures the number of page views generated by each traffic source, including direct, organic search, social media, email, and referral traffic, within a single session.
The Sessions per User by Device Category metric measures the average number of times users are accessing a website or app on a particular device type, such as desktop, mobile, or tablet.