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Google Analytics 4 Total Ad Revenue by Medium

The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).

With Databox you can track all your metrics from various data sources in one place.

Total Ad Revenue by Medium 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Ad Revenue by Medium"?
Total Ad Revenue by Medium is a Google Analytics 4 metric that displays the total revenue generated by different advertising mediums used to promote your website or app. This includes mediums such as display ads, search ads, social media ads, and email ads. It provides insights into the effectiveness of each advertising medium and helps you optimize your advertising spend accordingly. You can use this metric to determine which mediums are driving the most revenue and make informed decisions about which ones to invest more or less in.
Example: An e-commerce company wants to understand which advertising medium is driving the most revenue. They use the Total Ad Revenue by Medium metric to see how much revenue is generated from each advertising medium (e.g. display ads, search ads, video ads, etc).

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Ad Revenue by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Ad Revenue by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Ad Revenue by Medium on the Performance screen
  6. 6
    Get Total Ad Revenue by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Ad Revenue by Medium
Google Analytics 4 integration with Databox Track Total Ad Revenue by Medium from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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