The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Medium using Databox, follow these steps:
The Events per Session by Platform metric in Google Analytics 4 measures the total number of events triggered during a session, grouped by the platform on which the session occurs (e.g. desktop, mobile, tablet). This metric can reveal insights into user engagement levels across different platforms.
New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.
The Total Ad Revenue by Page Title metric measures the total revenue generated by advertisements displayed on a specific page title on a website. This metric helps website owners determine the effectiveness of their ad campaigns to maximize revenue.
The Total Ad Revenue by Event metric is a measure of the total revenue generated from ad events (such as ad clicks or ad impressions) during a defined time period. It provides insights into the effectiveness of ad campaigns and helps optimize ad spend.
Total Users by Platform measures the number of unique users who accessed your website or app from different devices or operating systems such as desktop, mobile, tablet, Android, iOS, etc.
The User Engagement by Page Path metric measures how engaging each page on your website is to visitors, based on factors such as time spent on page, interactions, and conversions. This allows you to identify which pages are performing well and which ones may need improvements to increase user engagement.
The Key Events metric in Google Analytics 4 measures interactions that are essential to achieving website goals, such as purchases, form submissions, and video views.
Session Key Event Rate is the percentage of sessions that include a particular event key, indicating user engagement and interaction with important actions or features on a website or app.