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Google Analytics 4
Total Ad Revenue by Medium
The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Total Ad Revenue by Medium"?
Total Ad Revenue by Medium is a Google Analytics 4 metric that displays the total revenue generated by different advertising mediums used to promote your website or app. This includes mediums such as display ads, search ads, social media ads, and email ads. It provides insights into the effectiveness of each advertising medium and helps you optimize your advertising spend accordingly. You can use this metric to determine which mediums are driving the most revenue and make informed decisions about which ones to invest more or less in.
Example: An e-commerce company wants to understand which advertising medium is driving the most revenue. They use the Total Ad Revenue by Medium metric to see how much revenue is generated from each advertising medium (e.g. display ads, search ads, video ads, etc).
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Total Ad Revenue by Medium in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Medium using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Total Ad Revenue by Medium on the Performance screen
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6Get Total Ad Revenue by Medium performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Total Ad Revenue by Medium
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
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CategoryWebsite Analytics
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SubcategoryRevenue
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPrefixCurrency
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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