The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Medium using Databox, follow these steps:
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.
Engaged Sessions by Medium is a Google Analytics 4 metric that shows the number of sessions where users were engaged, based on specific mediums like paid search, organic search, social media, and others. It measures the quality of sessions and helps determine the effectiveness of each medium in driving user engagement.
The Conversions by Page Title metric shows the total number of conversions on a website attributed to each individual page title. This provides insights into which pages are driving the most conversions and can help optimize website content to increase conversions.
The Event Count per User by Session Medium metric measures the average number of events triggered by users during a single session, grouped by the medium (such as organic search or referral) that brought them to the site.
The Event Value by Platform metric in Google Analytics 4 measures the total value of all events that occurred on different platforms such as desktop, mobile, and tablet. It helps to analyze the performance of events across different platforms and optimize the user experience accordingly.
New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.
The User Engagement by Device Category metric measures the level of interaction and activity of website visitors segmented by the device categories they use, such as desktop, mobile, and tablet.
The User Engagement by Event metric in Google Analytics 4 measures the level of user interaction with specific events on your website or app, helping you understand their behavior and preferences.