The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Medium using Databox, follow these steps:
The Items Purchased by Session Default Channel Group metric in Google Analytics 4 measures the number of items purchased by users based on their acquisition channel such as organic search, direct, referral, social, and paid search.
Engaged Sessions by Country metric measures the number of sessions where users engaged with your website or app based on certain interaction criteria (such as time on site, number of pages visited, and conversions) segmented by the user's country of origin.
Engagement Rate by Session Source is a metric that measures the level of engagement (interactions per session) of users segmented by their source of traffic (organic, paid, social, etc.). It helps identify the sources that bring the most engaged users.
Event Count by Session Campaign is a metric that shows the total number of events triggered within a session that originated from a particular campaign source or medium. It helps measure the effectiveness of campaigns by tracking user engagement through events.
The Event Value by Session Medium metric measures the total monetary value of events completed by users, broken down by the specific medium that brought them to the website/session, such as organic search, paid search, social media, etc.
Purchase Revenue by Platform is a Google Analytics 4 metric that shows the revenue generated from purchases across different platforms, such as desktop, mobile, and tablet. Its main purpose is to help businesses determine which platform is generating the most revenue and optimize their marketing efforts accordingly.
The Sessions per User by Platform metric shows the average number of times a user interacts with a platform within a given time period, such as a website or mobile app. It helps track user engagement and can help identify areas for improvement.
The Sessions per User by Device Category metric measures the average number of times users are accessing a website or app on a particular device type, such as desktop, mobile, or tablet.