The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Medium using Databox, follow these steps:
The Sessions by Page Path and Query String metric in Google Analytics 4 measures the number of sessions that include a specific web page path, helping to identify popular content and potential site issues.
The Items Purchased by Session Default Channel Group metric in Google Analytics 4 measures the number of items purchased by users based on their acquisition channel such as organic search, direct, referral, social, and paid search.
ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
Engagement Rate by Session Source is a metric that measures the level of engagement (interactions per session) of users segmented by their source of traffic (organic, paid, social, etc.). It helps identify the sources that bring the most engaged users.
The Event Count by Session Source metric measures the total number of events triggered by each source of user sessions, providing insights into which sources generate the most engagement.
The Event Value by Session Source metric measures the total value generated by events for each traffic source. It helps to identify which sources are driving the most valuable user engagement on your website or app.
New Users by Country is a Google Analytics 4 metric that shows the number of visitors who accessed your website or app from different countries for the first time within a selected date range.
Total Users by Source in Google Analytics 4 is a metric that shows the total number of users who arrived on your website or app from different sources, such as organic search, social media, paid search, email, etc.