The ARPPU by Device Category metric in Google Analytics 4 measures the average revenue generated per user, segmented by the type of device used to access your website or app. This data can provide insights into the value of users across different device categories, helping you optimize your marketing and user acquisition efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Device Category using Databox, follow these steps:
The Sessions by Source metric tracks the number of visits (sessions) to your website or app, grouped by the source that drove the traffic.
Sessions by Event metric measures the number of sessions during which a specific event occurred. It helps track the level of engagement with event-specific interactions on a website or app.
The Conversions by Page Path metric in Google Analytics 4 shows the number of conversions that occurred on each specific page of a website during a selected time period. This data can help identify which pages are generating the most conversions and where optimization efforts should be focused.
The Conversions by Platform metric in Google Analytics 4 measures the number of conversions attributed to each platform type (such as desktop, mobile, or tablet) that contributed to a conversion event.
Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
The Event Count per User metric measures the total number of events triggered by a unique user within a selected time frame. It helps track user engagement and behavior on a website or app.
The Sessions per User by Event metric shows the average number of sessions per user who triggered the specified event on your website or app. It helps to understand how engaged your users are with the specific event and can guide optimization efforts.
Total Revenue by Source is a metric in Google Analytics 4 that calculates the total income generated by traffic sources that led to conversions on your website. This metric provides insights into the effectiveness of different marketing channels in driving revenue and can help optimize your marketing campaigns.