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Google Analytics 4
ARPPU by Device Category
The ARPPU by Device Category metric in Google Analytics 4 measures the average revenue generated per user, segmented by the type of device used to access your website or app. This data can provide insights into the value of users across different device categories, helping you optimize your marketing and user acquisition efforts.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "ARPPU by Device Category"?
ARPPU by Device Category is a Google Analytics 4 metric that calculates the average revenue per paying user for each device category, such as desktop, mobile, or tablet. This metric helps businesses understand which device categories are generating the most revenue per user, allowing them to make data-driven decisions on where to focus their marketing and product development efforts. Higher ARPPU by Device Category indicates a user base that is more willing to pay for products or services, making it a valuable metric for monetization strategies.
Example: ARPPU by Device Category can help identify if iOS or Android users are generating more revenue per user, aiding in the decision-making process for targeted marketing campaigns or improving the user experience of a specific platform based on its revenue-generating potential.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track ARPPU by Device Category in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Device Category using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put ARPPU by Device Category on the Performance screen
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6Get ARPPU by Device Category performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of ARPPU by Device Category
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe ARPPU by Device Category metric in Google Analytics 4 measures the average revenue generated per user, segmented by the type of device used to access your website or app. This data can provide insights into the value of users across different device categories, helping you optimize your marketing and user acquisition efforts.
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CategoryWebsite Analytics
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SubcategoryRevenue
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPrefixCurrency
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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