The ARPPU by Device Category metric in Google Analytics 4 measures the average revenue generated per user, segmented by the type of device used to access your website or app. This data can provide insights into the value of users across different device categories, helping you optimize your marketing and user acquisition efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Device Category using Databox, follow these steps:
Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.
Conversions by Event is a Google Analytics 4 metric that measures the number of conversions (e.g. purchases, sign-ups) resulting from specific events (e.g. button clicks, form submissions) triggered on your website or app.
The Average Purchase Revenue by Platform metric is a Google Analytics 4 metric that measures the average revenue generated by each purchase transaction on your website or app, broken down by the platform used by the customer to make the purchase.
The Average Purchase Revenue by Event metric in Google Analytics 4 calculates the average revenue generated per purchase event, giving insights into the effective revenue-generating events.
The Events per Session by Session Source metric shows the average number of events triggered during a session, segmented by the source of traffic that brought the user to the site. It helps identify which sources of traffic generate the highest engagement levels.
Purchase Revenue by Platform is a Google Analytics 4 metric that shows the revenue generated from purchases across different platforms, such as desktop, mobile, and tablet. Its main purpose is to help businesses determine which platform is generating the most revenue and optimize their marketing efforts accordingly.
The Sessions per User by Medium metric in Google Analytics 4 measures the average number of website sessions a user has on each traffic source or medium, such as organic search or social media. It helps to understand how engaged users are on different channels and which ones are driving the most traffic.
The Session Key Event Rate by Session Campaign metric measures the rate of key events triggered within a session attributed to specific campaign sources.