The ARPPU by Device Category metric in Google Analytics 4 measures the average revenue generated per user, segmented by the type of device used to access your website or app. This data can provide insights into the value of users across different device categories, helping you optimize your marketing and user acquisition efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Device Category using Databox, follow these steps:
The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.
The Conversions by Platform metric in Google Analytics 4 measures the number of conversions attributed to each platform type (such as desktop, mobile, or tablet) that contributed to a conversion event.
Conversions by Source is a metric that measures how many conversions (goals completed) were generated by each traffic source on your website, such as organic search, referral, social media, or paid search.
The Average Purchase Revenue by Event metric in Google Analytics 4 calculates the average revenue generated per purchase event, giving insights into the effective revenue-generating events.
Purchase Revenue is a metric that shows the total amount of revenue generated from online purchases made on a website or app.
The Sessions per User by Platform metric shows the average number of times a user interacts with a platform within a given time period, such as a website or mobile app. It helps track user engagement and can help identify areas for improvement.
This metric tracks the number of unique users who accessed a website through a specific Google Ads keyword and had at least one session within a given time period.
The Session Key Event Rate by Session Source/Medium metric in Google Analytics 4 measures the percentage of sessions where a specific key event occurred, segmented by the source/medium of the session.