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Google Analytics 4 ARPPU by Device Category

The ARPPU by Device Category metric in Google Analytics 4 measures the average revenue generated per user, segmented by the type of device used to access your website or app. This data can provide insights into the value of users across different device categories, helping you optimize your marketing and user acquisition efforts.

With Databox you can track all your metrics from various data sources in one place.

ARPPU by Device Category 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "ARPPU by Device Category"?
ARPPU by Device Category is a Google Analytics 4 metric that calculates the average revenue per paying user for each device category, such as desktop, mobile, or tablet. This metric helps businesses understand which device categories are generating the most revenue per user, allowing them to make data-driven decisions on where to focus their marketing and product development efforts. Higher ARPPU by Device Category indicates a user base that is more willing to pay for products or services, making it a valuable metric for monetization strategies.
Example: ARPPU by Device Category can help identify if iOS or Android users are generating more revenue per user, aiding in the decision-making process for targeted marketing campaigns or improving the user experience of a specific platform based on its revenue-generating potential.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Device Category in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Device Category using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Device Category on the Performance screen
  6. 6
    Get ARPPU by Device Category performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Device Category
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Device Category from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The ARPPU by Device Category metric in Google Analytics 4 measures the average revenue generated per user, segmented by the type of device used to access your website or app. This data can provide insights into the value of users across different device categories, helping you optimize your marketing and user acquisition efforts.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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