The ARPPU by Device Category metric in Google Analytics 4 measures the average revenue generated per user, segmented by the type of device used to access your website or app. This data can provide insights into the value of users across different device categories, helping you optimize your marketing and user acquisition efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Device Category using Databox, follow these steps:
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
Active Users by Device Category metric shows the number of users currently engaged with your website or app, categorized by the type of device they are using - desktop/laptop, tablet, or mobile devices.
Engagement Rate by Event is a metric that measures the level of interaction and interest your audience has with your content. It calculates the percentage of sessions that included a specific event type, such as video views or button clicks.
The Views by Page Title metric in Google Analytics 4 shows how many times each page on your website was viewed by users, organized by the title of the specific page.
The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
Total Users by Platform measures the number of unique users who accessed your website or app from different devices or operating systems such as desktop, mobile, tablet, Android, iOS, etc.
Total Users by Medium is a metric in Google Analytics 4 that shows the number of users who accessed your website or app through different sources or traffic mediums such as organic search, direct, social media, or referral. This metric helps you understand which traffic mediums are driving the most traffic to your website, and can be used to optimize your marketing efforts.
Total Users by Session Medium metric in Google Analytics 4 measures the number of unique users who visited the website over a given period and are segmented by the session medium (e.g. organic search, paid search, direct traffic, etc.).